The creator and actress, Ninet Tayeb, has been chosen as the presenter of the ZAGA dining area chain. For the first time, the Zaga chain – high-quality dining areas, chooses a presenter who will serve as the brand’s face and star in the chain’s campaigns.
Night Tape will receive NIS 1,000,000 for the new role and the first campaign starring it will be launched ahead of the launch of the 2022 summer collection, which will include: advertisements on television, billboards, digital advertising, in the press, on social networks and at the chain’s points of sale.
According to Avital Myers, Marketing and Architectural Relations Manager at Zega Dining, the chain: “This is a strategic move that defines Zaga’s values and differentiates it in the field of dining areas.”
Nate Tayeb said of her choice as presenter of the Zaga Dining Network: “I am happy and excited to join the wonderful Zaga family, looking forward to a blessed way together.”
Ninet Tayeb (39), artist-creator and actress, will arrive in Israel next month (May) for the filming of the campaign of the Zega-Corner chain and for the filming of the second season of the TV show Next Star – where she serves as a judge. Immediately afterwards, she will fly on a tour in the United States ahead of the release of her new album in English.
The ZAGA – Dining Area chain was established in 1961 and specializes in the production and marketing of dining areas. Today, the Zega chain has 12 branches nationwide and is considered the leading retail chain in the field in Israel. The chain places three key values alike: quality, comfort and design visibility. The chain owns a factory in Bulgaria which manufactures, designs and markets to Europe and the USA the variety of collections of dining areas in high-quality and unique methods and materials.
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