Global snowboarding equipment and apparel brand partners with Centric Software to power communications and drive future innovation.
CAMPBELL, Calif., September 12, 2024 – Centric Software® is pleased to announce that Nitro Snowboards has selected Centric PLM™ to streamline the way they work and support future growth. Centric Software provides the most innovative enterprise solutions for planning, designing, developing, sourcing, buying, fulfilling, pricing, allocating, selling and replenishing products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.
Nitro was founded by Sepp Ardelt and Tommy Delago in 1990 in Seattle, fueled by the founding duo’s passion to make the best products for snowboarders, by snowboarders. Today, 34 years later, it is one of the most authentic and successful brands in the industry. With offices and teams around the world, Nitro partners with six factories and sells its premium snowboards, technical gear and apparel through 36 global distributors. Nitro has helped grow the sport of snowboarding through innovative product development, marketing, film, local events and its global team of world-class snowboarders.
When Nitro started a project to digitize its entire value chain, streamline internal processes, and improve communication between teams operating in different countries, the need for PLM arose.
“Our product teams are spread across the US, Canada, Germany, Italy, and Taiwan, which can cause significant headaches,” explains Rene Iven, Brand Strategy and Analytics at Nitro Snowboards. “We quickly realized that we needed a PLM to bring everyone together under one umbrella.”
Nitro was looking for an industry-standard PLM solution and chose Centric SMB, the cloud-based platform for small and medium-sized businesses. Superior functionality, vital scalability, and an exceptional collaborative relationship with the Centric team were the deciding factors.
“In addition to being a great software product, the personal attention and dedication of the Centric team made us feel like we were in good hands,” says Iven. “This is not typical in the industry; Centric is consistently providing new tools, inspiring workshops, and exceptional customer service across the board.”
In addition to improving internal workflows, Nitro also plans to integrate its suppliers into the system in the near future, to improve collaboration at every stage of the product development journey.
“Transparent development is critical for a fast-growing company, and aligning C-levels, product managers, designers, and even our suppliers is an invaluable advantage,” comments Iven. “With Centric, we can now identify any issues early in our processes, which will allow us to make huge strides in saving time, reducing labor, and streamlining recurring tasks.”
Nitro has a vision of what is possible in the future. Iven says, “We are highly motivated to improve as much as possible. Centric PLM is a great fit for us right now, but as a company we are always looking to innovate and are very open to exploring other Centric solutions in the future as our needs evolve. We look forward to a long and successful relationship with Centric.”
“We are thrilled that Nitro Snowboards has chosen Centric PLM to unify their teams and drive product development and innovation,” says Chris Groves, CEO of Centric Software. “We look forward to a long-term partnership with this authentic, passionate and successful brand.”
Nitro Snowboards (nitrosnowboards.com)
Nitro Snowboards was founded in 1990 by Thomas Delago and Sepp Ardelt in Seattle, Washington. Over the past 34 years, Nitro has helped grow the sport of snowboarding through cutting-edge product development, marketing, film, local events and a world-class snowboarding community. Today, Nitro has expanded its offerings to provide all the essentials for having fun on a snowboard. Nitro offices are located around the world, from the mountains of Oberammergau, Germany to the epicenter of American snowboarding in Salt Lake City, USA to the northwest destination of Vancouver, British Columbia.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an AI-powered, innovation platform from concept to replenishment for retailers, brands and manufacturers of all sizes. With expertise in fashion, luxury, footwear, outdoor, home and complementary goods such as beauty and personal care and multi-category retail, Centric Software offers best-in-class solutions for planning, design, development, sourcing, buying, fulfillment, pricing, allocation, selling and replenishment.
- Centric PLMTMthe leading PLM solution for fashion, outdoor, footwear and private label, streamlines product execution from concept to development, sourcing and manufacturing, resulting in up to 50% improved productivity and 60% reduced time to market.
- Centric PlanningTM, is an innovative, cloud-native and AI solution that provides end-to-end planning capabilities to maximize business performance, retail and wholesale with margin increases of up to 110%.
- Centric Pricing & InventoryTM leverage AI to improve margins and increase revenue up to 18% through pricing and inventory optimization from preseason to in-season to full season.
- Centric Market IntelligenceTM is an AI-powered platform that provides detailed information on consumer trends, offers and competitor prices, to increase competitiveness and get closer to the consumer, with an increase of up to 12% of the average initial price.
- Centric Visual BoardsTM They process actionable data with a highly visual orientation to ensure consistent, consumer-relevant product assortments and offerings, dramatically reducing assortment development cycle time.
Centric Software’s market-driven, best-of-breed solutions have the highest user adoption, customer satisfaction, and fastest time to value in the industry. Centric Software has received numerous industry awards and accolades, and is regularly featured in the reports and research of leading analysts worldwide.
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), a world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software is a registered trademark of Centric Software Inc. in the United States and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, and Centric Visual Boards are registered trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners..
Press Contacts:
Centric Software
Americas: Jennifer Forsythe, [email protected]
EMEA: Kristen Salaun-Batby, [email protected]
APAC: Lily Dong, [email protected]
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