No risk since watered down‘being studied at EU level: indeed it could convert “even abstainers to good wine“. So at Adnkronos the count Lucio Tasca d’Almerita, driving one of the most technologically advanced wineries in Italy, on the hypothesis on the table of the European agriculture ministers of launching a non-alcoholic wine to expand export markets.
Often referred to as ‘Last of the Leopards’, heir to the renowned Sicilian wine dynasty that includes bottles such as Rosso del Conte and Regaleali, Lucio Tasca is not afraid of the news on the market, on the contrary he sees them as an opportunity. “Everyone can do what they want – he says – there will be one group that will want non-alcoholic wine and another that will not want it“.
“Everyone is free, everyone must do as they wish, then the transfer market will choose” Tasca insists. “I think this product could take that slice of the market that didn’t like wine, teetotalers. So I don’t think there are any risks for the classic wine market, indeed there will be those who will appreciate it more “and perhaps, he concludes,” in the end it will also drag the teetotalers to drink good wine “.