Noble Graphics is the most effective advertising agency for the fifth time

by times news cr

Three companies and one NGO topped the Most Effective Advertiser ranking

With three​ gold and one silver ​awards, Noble graphics became the “Most​ effective Agency” in⁤ the ⁣17th edition of the “Effie Bulgaria” awards ⁢for 2024. What’s more,the agency retains⁣ the prestigious title for‌ the fifth ‌consecutive year.

The final of the most authoritative advertising contest in our country ended with a glamorous ceremony on ⁤November 28, when the ⁢winners ‍received their prizes.

In the‌ ranking, guts&brainsDDB agency took second place, and​ Saatchi&Saatchi and Switch Productions took third place.

Three companies and one non-governmental organization were‌ announced as “Most Effective Advertiser” – Carlsberg Bulgaria, United Dairy ‍Company, Perno Ricard Bulgaria‍ and⁣ the Documentalists Foundation.

Three brands⁣ – Malfi Gin, “Pirinsko” and “Documentalists” Foundation – proved to be the “Most Effective trademark”.

A total of 3 gold, 6 silver ​and 6 ⁣bronze ⁤awards were presented at the⁤ ceremony, ​led by Desislava Mincheva-Raul, BTV’s correspondent for European⁢ institutions and in ​France.

The competition is organized by the bulgarian Association of Dialog agencies (BAKA). The Effie Awards‌ are ⁤recognized by advertisers and agencies worldwide as⁢ the industry’s⁣ most‍ prominent recognition ⁢and reward ‌all forms of marketing activity that contribute to the‍ success of‍ brands.

In this year’s edition of the “Effie Bulgaria” competition, communication⁢ agencies and advertisers participated with campaigns created and implemented on the Bulgarian market in the period january 1, 2023 – August 31, ​2024. The⁢ winners were determined by a jury composed ⁣of​ 22 professionals with extensive experience in ​various areas of the industry.

Full list of Effie Awards Bulgaria 2024 winners:

category “Services”

“Rest ​from Vacation”

Bronze Effie Award

Trademark: mall Galleria Burgas

Client: Gallery ⁣Burgas EAD

Lead agency: together&

Category “Goods”

“Milk for the new ​generation”

Silver Effie Award

Trademark: Olympus

Client: United Milk Company

Lead Agency: Noble Graphics

Media agency: Direct Media

Production House: Switch‌ Productions

“Retro is for you”

Bronze Effie Award

Trademark: Zagorka Retro

client: Zagorka AD

Lead agencies: Saatchi&Saatchi and Brandworks

Media agency: Dentsu Bulgaria

Category “Social ‌Media”

“PLAY with TEDI PLAY”

Bronze Effie Award

Trademark: TEDI PLAY

Client: Timbark Bulgaria EOOD

Lead agency: Sunday ⁤Media

Category “Promotions”

Space Defenders

Silver Effie Award

Brand: Fibela Wave

Client:​ United Milk Company

Lead agency: guts&brainsDDB

Media agency: Optimum Media OMD

Digital agency:⁢ MATE Advertising

Category ⁣”Positive Change”

“Pirinsky Clean

Gold ⁣Effie Award

Trademark: Pirinsko

Client: Carlsberg Bulgaria

Lead Agency: Noble ⁤Graphics

Production House: ‍Switch Productions

Experiential marketing: ⁣121 Agency

Digital agency: B+Red

Category “Non-profit sector”

Gold Effie Award

Trademark: Documentalists Foundation

Client: ‍Documentalists Foundation

Lead Agency: Noble ‍Graphics

“Humor for the ​Silent Killer”

Silver Effie Award

Trademark: Lachezar Tsotsorkov Foundation

Client: ‌Lachezar Tsotsorkov Foundation

Lead agencies: Saatchi&Saatchi and MSL Sofia

Strategy Agency: brandworks

Media agency: Zenith

Digital agency:​ Digitas

Creative Agency: Red ‍Lion

“I wrote you a letter”

Bronze Effie Award

Trademark: general Directorate “National Police” together ​with the association “Angels on the Road”

Client: Main directorate “National Police” and Association “Angels on⁤ the Road”

Lead agency: ​guts&brainsDDB

Partners: TaxiMe and Hollot studio

“AI or⁤ truth?”

Finalist

Trademark: WWF Bulgaria

Client:‌ WWF Bulgaria

Lead agency: Next DC

Current Events Marketing‌ Category

“abandoned”

Silver Effie⁢ Award

Trademark: fantastico Group

Client: Fantastico

Lead⁢ agency: Human

Production house: Human Production

Category “Corporate Reputation”

“We are yoru window”

Bronze Effie Award

Trademark: McDonald’s

Client: Sunfoods​ Bulgaria ‌EOOD

Lead agencies: guts&brainsDDB and nitram

Media agency: Optimum⁤ media OMD

Media Performance Category

Sofia sea

Gold Effie Award

Brand: Malfy Gin

Client: Perno Ricard Bulgaria

Lead Agency: ⁤Noble Graphics

Production House: Switch Productions

PR agency: Propaganda Group

Media agency: IQ‍ Media

Event⁢ agency: Qwerty Advertising

Rap-A-Car

Silver Effie award

Brand: Audi

Client: Porsche BG

Lead agencies: Saatchi&Saatchi and Brandworks

Production house:​ Clamer Production⁣ Studio

Media ​agency: Dentsu Bulgaria

Silver Effie Award

Trademark: yettel

Client: Yettel Bulgaria

Lead agency: ‌guts&brainsDDB

Media agency: PHD Media Bulgaria

“AI or truth?”

Bronze Effie Award

Trademark: WWF Bulgaria

Client: WWF Bulgaria

Lead agency: Next DC

“Life has no autocorrect”

Finalist

Trademark: “How do you spell?”

Lead agency: Huts Group

#followthefire

Finalist

Brand: Nova Brasilia

Client:‍ jacobs Dau Egberts BG EOOD

Lead agency: BBDO ⁣Group/BBDO Graffiti

Media agency: Havas Group Bulgaria

How do the ⁣trends emerging from the Effie Bulgaria awards reflect the future direction of marketing​ and advertising in ‍Bulgaria?

Time.news Editor: Welcome to Time.news! Today, we have the pleasure of speaking with [Expert Name], an esteemed industry expert in marketing and advertising. We’re diving into the recent⁤ highlights ​from the⁢ 17th edition of the Effie Bulgaria awards. Thank you for joining us!

[Expert Name]: Thank you for having me! It’s a pleasure to‍ discuss one of the most pivotal events in the advertising calendar.

Time.news Editor: ⁣Let’s⁤ start with the big winner! Noble Graphics took ⁤home⁤ three‌ gold and one silver award, maintaining their title of “Most⁤ Effective Agency” for​ the fifth consecutive year. What does this consistency say about their approach to advertising?

[Expert Name]: Noble Graphics’ ability to maintain such ⁣a⁢ high standard over multiple years is⁤ truly impressive. It suggests a strong‍ understanding of their target​ audience, exceptional creative strategy, and, importantly, effective execution. Their‍ campaigns must not‍ onyl resonate​ but also ⁣drive tangible results,which is what⁣ the Effie Awards are all about.

Time.news Editor: Absolutely. It’s interesting⁣ to see the competition dynamics as well,with guts&brainsDDB taking second place and Saatchi&Saatchi alongside Switch Productions in third. How vital do you think competition is‌ in fostering ⁢innovation within ⁤advertising?

[expert Name]: Competition is a powerful catalyst for innovation. When agencies strive to outperform one ​another, they are compelled to ⁢think creatively and push⁤ boundaries. This not only enhances the quality of individual ‍campaigns but elevates ⁤the ‌industry as a ⁤whole. The diverse range of strategies and creative ideas we see at competitions like Effie Bulgaria reflects that competitive ⁢spirit.

Time.news Editor: This year,⁢ the ⁣awards highlighted three companies and one NGO as the​ “Most Effective Advertiser.” how notable is‌ it for⁢ an NGO, like the ⁢Documentalists ‍Foundation,‌ to be included among corporate giants?

[Expert Name]: It’s incredibly significant! The ⁤recognition of an NGO demonstrates⁤ that effective interaction goes beyond commercial interests. It underscores the importance of social impact and the effectiveness of campaigns that seek to inform, educate, ‍or advocate for change. This not⁤ only ⁢elevates the NGO’s mission but also sets a benchmark for other organizations looking to make an impact in their communities.

Time.news ⁣Editor: Captivating perspective! We also saw brands such as​ Malfi Gin and “Pirinsko” being​ recognized as the “Most Effective trademark.” What qualities do you think these brands ⁤leveraged to achieve such recognition?

[Expert Name]: Brands like Malfi​ Gin and “Pirinsko” likely tapped into strong ​storytelling, effective positioning, and​ a keen understanding of their consumer’s emotional triggers. Triumphant brands today must create meaningful connections​ with their audience, and‌ it seems these brands ‍have successfully​ differentiated themselves in a ​crowded market by delivering compelling messages while ensuring that their‍ marketing aligns with their core values.

Time.news Editor: As someone​ who⁣ has observed various marketing campaigns, what trends have you noticed emerging from this year’s Effie Awards that ⁤might shape the future of advertising in Bulgaria?

[Expert Name]: One trend is the growing emphasis on digital integration and data-driven strategies. As ‍we⁣ saw in⁢ the submissions, brands increasingly rely ‌on analytics to inform‍ their campaigns, ensuring they are reaching the right‍ audience with the right message ⁢at the right time.Moreover, there’s a clear focus​ on sustainability and social responsibility—brands are​ not‌ just ⁣selling products anymore; they’re conveying values.⁤

Time.news Editor: ⁢That’s a great insight! with a jury of 22 industry professionals judging‌ the entries,how does the diversity of​ expertise contribute to the credibility of the awards?

[Expert Name]: A ⁤diverse ​jury ⁢brings varied perspectives,which ⁤enriches the evaluation process. Different backgrounds in marketing, ⁢media, creative fields, and even social causes provide a holistic view ⁢of what⁢ constitutes effectiveness ​in​ advertising. This diversity⁢ ensures that ‍the winners are ​truly reflective of‌ excellence across various ​facets of the industry rather than conforming ​to‌ a singular standard.

Time.news Editor: Thank you, ​ [Expert Name], for sharing your valuable insights! The Effie Bulgaria awards certainly ⁤showcase the ⁢dynamic nature of the advertising industry in Bulgaria, and we look forward to seeing how these trends evolve in the future.

[Expert Name]: Thank you for having me! It’s⁤ an exciting time for advertising,‍ and I’m eager to see what’s⁤ next.

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