Noroo Paint announced on the 29th that, as a local company in Anyang City, it has carried out volunteer work to contribute to the local community.
On the 23rd, Noroo Paint carried out the ‘Village, everyone’s Kimchi’ sharing volunteer activity by delivering kimchi in conjunction with Manan Community Welfare Center. 10kg of kimchi was delivered to a total of 100 households in the Manan-gu area, including recipients of basic livelihood security, senior citizens living alone, and low-income families.
Even though it was a weekend, about 20 Noroo Paint employees and welfare center volunteers who voluntarily applied participated in the event. Noroo Paint has been carrying out kimchi support volunteer work every year from 2017 to this year with the goal of creating a happy local community.
On the 25th, rice was donated to the Senior Citizens’ Home and Administrative Welfare Center to commemorate the 79th founding anniversary. Rice was delivered to several organizations and facilities, including the Bakdal 2-dong Administrative Welfare Center, the Chunghun-dong administrative Welfare Center, and a nearby apartment complex for the elderly.
Noroo Paint, which took root in Anyang in 1974, has received rice instead of wreaths and delivered it to local residents every year on its founding anniversary.In addition, through the ‘Hands of Love’ charity bazaar led by the labor union volunteer group, donations and goods are used to help Anyang area orphanages and associations for the disabled, practicing a sense of sharing that coexists with the region.
An official from Noroo Paint said, “We have held various year-end social contribution events to coexist and develop with the local community,” and added, “We plan to continue to actively carry out social contribution activities that can actually help the local community.”
Reporter Ji Hee-su [email protected]
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What are some challenges companies face when implementing community service initiatives?
Interview Between Time.News Editor and Community Service Expert on Noroo Paint’s Volunteer Efforts
Time.News Editor (TNE): Welcome, and thank you for joining us today! We’re excited to discuss the recent community service initiatives by Noroo Paint, especially their ‘Village, everyone’s Kimchi’ campaign. To help us understand the impact of such efforts, we have Dr. Sarah Kim, a community service expert and sociologist with a focus on corporate social obligation. Welcome, Dr. Kim!
Dr. sarah Kim (DSK): Thank you for having me! It’s a pleasure to be here.
TNE: Noroo Paint recently delivered 10 kilograms of kimchi to 100 households in Anyang as part of their volunteering efforts. What stands out to you about campaigns like this?
DSK: This initiative is a perfect example of localized corporate social responsibility. By engaging directly with the community and providing a traditional dish like kimchi, Noroo Paint not only addresses immediate food security issues but also strengthens community bonds. It’s notable for companies to be culturally aware and to contribute in ways that resonate with local traditions.
TNE: You mentioned cultural relevance. How does that impact the effectiveness of such initiatives?
DSK: When a company uses culturally significant practices, such as sharing kimchi, it fosters a sense of belonging among community members. They feel recognized and valued. This can enhance the perceived legitimacy of the company in the eyes of local residents. It’s about creating a dialog rather than just a transaction.
TNE: It’s great to hear that! Noroo Paint has been conducting these volunteer activities annually since 2017. Why is consistency in community engagement important?
DSK: Consistency builds trust.When community members see a company regularly investing in their well-being, it creates a relationship that goes beyond a one-off handout. It demonstrates true commitment. In the case of Noroo Paint, their long-term engagement helps nurture a stronger relationship with the community, possibly leading to better employee satisfaction and customer loyalty as well.
TNE: Interestingly, they also donated rice to various organizations for their founding anniversary. How do such diverse forms of support expand a company’s impact?
DSK: diversifying support means addressing a spectrum of needs within the community. By providing food security through both kimchi and rice donations, they’re not just focused on a single aspect, but rather comprehensively tackling hunger. This holistic approach can appeal to a wider array of community members,reinforcing the idea that the company genuinely cares about their welfare.
TNE: Noroo paint’s ‘Hands of Love’ charity bazaar also demonstrates a commitment to supporting marginalized groups.How crucial is it for companies to tackle issues of inequality in their community service efforts?
DSK: that’s absolutely critical. Companies have a responsibility to support vulnerable populations, like orphanages and associations for the disabled, as part of their social impact strategy. By doing so, they contribute to greater equity in their community. It’s about addressing systemic issues and realizing that their role is not just economic; it’s also social.
TNE: As we wrap up, what recommendations would you give to other companies looking to engage in similar community initiatives?
DSK: I would advise them to start by truly understanding the needs of their local community. They should engage with residents to learn about their challenges and traditions. Bringing employees into the volunteering effort is also valuable, as it boosts morale and encourages teamwork. Lastly, sustainability is key—community support should be ongoing rather than just a seasonal activity.
TNE: Thank you so much, Dr. Kim. Your insights into Noroo Paint’s initiatives and effective community engagement strategies are invaluable.
DSK: Thank you for having me! It’s inspiring to see companies like Noroo Paint making a difference in their communities.
TNE: And thank you to our audience for tuning in. Stay connected for more discussions on community service and corporate social responsibility!