Notre Dame and Ohio State announced multiyear jersey patch sponsorship deals worth roughly $30 million combined, capitalizing on the new revenue-sharing era. Notre Dame secured an estimated $18 million to $20 million annually from SoFi Technologies, while Ohio State reached a deal with JPMorgan Chase valued around $17 million per year.
The $30 Million Wave Hits College Football Uniforms
College football jerseys are officially transforming into billboards as programs search for ways to cash in on the revenue-sharing era. Following a sprawling $2.8 billion antitrust settlement approved by a federal judge that cleared the way for schools to directly pay players through licensing deals, athletic departments are moving fast to unlock new revenue streams.
The push reached a milestone when two powerhouse programs announced massive corporate partnerships on the same day. The agreements highlight how aggressively top-tier athletic departments are monetizing their brands to stay competitive under new financial models.
SoFi Secures Landmark Notre Dame Uniform Partnership
Notre Dame partnered with SoFi Technologies. Multiple outlets reported the multiyear agreement is worth between $18 million and $20 million annually.
The partnership makes SoFi the official financial services partner of Notre Dame Athletics and the first non-apparel brand to appear as a patch on Fighting Irish uniforms across every varsity sport. Beyond the uniform space, SoFi will establish an annual $1.4 million fund to support the university’s “4 for Forever” campaign. That funding directly supports scholarships in 26 sports, financial education, career development, and a new scholarship program for walk-on student-athletes.
“Our ‘4 for Forever’ promise at Notre Dame is paramount to providing the best student-athlete experience in the country. SoFi shares in this commitment to developing strong, ambitious leaders who are set up for success at Notre Dame and beyond. Together, our relationship will create lasting value for our student-athletes and their families for generations to come.”
Pete Bevacqua, University of Notre Dame Vice President and James E. Rohr Director of Athletics
SoFi Chief Executive Officer Anthony Noto emphasized the shared ambitions of the brand and the student body.
Ohio State Lands Chase Bank in Historic Columbus Agreement
Not to be outdone, Ohio State announced a multiyear agreement with JPMorgan Chase. While official terms were not released by the university, multiple outlets reported the deal at approximately $17 million annually.
The pact designates Chase as the official bank sponsor of Ohio State Athletics and places the Chase Bank logo on uniforms across the department’s 36 varsity sports. The investment provides new resources to support Name, Image, and Likeness opportunities and enhances overall program competitiveness.
“This relationship creates meaningful opportunities for our student-athletes that support the sustained excellence and competitiveness of our athletic programs, while honoring the tradition and values of Ohio State.”
Ross Bjork, Senior Vice President and Wolfe Foundation-Eugene Smith Endowed Athletics Director at Ohio State
The partnership taps into JPMorgan Chase’s deep roots in central Ohio, where the firm employs 18,000 people and maintains an early-careers pipeline that has hired more than 1,700 university alumni over the past five years.
Broader Industry Impact and What Comes Next
These agreements arrive as athletic departments across the country race to secure corporate inventory. Other institutions have already announced jersey patch sponsorships.
With antitrust settlements reshaping how revenue reaches athletes, these jersey patch sales signal that corporate advertising on collegiate game-day uniforms has permanently arrived.
Worth a look
