2024-09-24 01:30:00
Novartis, Antonio Rossi is the proof of the new campaign “From Quore to Soul“: the goal is to raise awareness of cardiovascular disease
It was held today, at the Sacco Pavilion Milan Hospitalpress conference to launch a new communication campaign promoted by Novartis “From Quore to Soul“The initiative aims to raise public awareness of the importance of prevention and proper management after cardiovascular events. Supported byItalian Society of Heart Failure Patients (AISC) and from Italian Heart Foundation (FIPC), the campaign is aimed mainly at those who are susceptible to atherosclerotic cardiovascular diseases (because they have experienced events such as heart attack or stroke, due to family history or due to other reasons), including plan to reduce the risk of relapse through adherence to recommended treatments and a healthy lifestyle.
To participate in the event, Alberico Luigi CatapanoExhaustion THE DEATH OF THE HOUSE (Italian Society for the Study of Atherosclerosis); Stefano CarugoDirector of Cardio-Thoraco Vascular Area Department of Milan Hospital; Paola CocoChief Medical Officer became Novartis in Italy; Maria Rosaria Di SommaSenior Secretary AISC (Italian Association of Heart Failure Patients); Emanuela FolcoExhaustion FIPC (Italian Heart Foundation) e Matteo StoccoDirector General of Milan Hospital.
The heart of the campaign is a play on words”with which“, written specifically with a “Q” to indicate the error and draw attention to the mistakes that can be made in the management of heart health. According to the data presented, at least 50% of patients have he has hypercholesterolemia correctly following the treatments prescribed in the center. aspect – as it appeared during today’s meeting – therefore health literacy, ie the patient’s ability to fully understand their conditions, the necessary treatments and the importance of having health habits.
“For 40 years we have continued to put science and the most advanced technologies into the work of health, developing new treatment solutions for cardiovascular diseases. Our commitment to second prevention continues“, he commented Paola CocoCSO & Chief Medical Officer, Novartis Italy“offers the support and resources you need to deal with the challenges that follow a cardiac event. Together with health professionals, companies and patient groups, we want to help people live a long and healthy life, making sure that no one stops beating too soon.“.
Ad proof, Antonio RossiIn fact, the Olympic champion has shared his personal experience to emphasize the importance of the message being sentFrom Quore to Soul“. After suffering a heart attack, Rossi he understands the importance of taking care of his body differently and always takes care of important parameters such as LDL cholesterol, a key factor in the prevention of heart events.
“I never thought at the age of 52 that I would have to face a heart attack and change my surgical management. As an athlete I have always believed that my heart is in perfect shape and yet, at that moment, I realized the subtle difference between a ‘Quore’ and a ‘Heart’. After a heart attack“, explained Antonio RossiOlympic canoe champion,”I understand how important it is not only to train the body, but to keep the mind perfect and clean. Thanks to the support of the cardiology center which made me more aware, I learned to manage the treatment and monitoring process for LDL cholesterol, to prevent my ‘Quore’ from being harmful.“.
Through this initiative, the Milan Hospital will start from today free check of the total LDL e heart-to-heart consultationsas part of national events aimed at promoting cardiovascular health care. The campaign highlights the importance of a worth livingsuch as a balanced diet and physical activity, the elements that are important to prevent “quore” illness to prevent you from returning to a full life. In fact, prevention has an important social character, and events like today remind us how necessary, to be able to see from the right point of view, a change in the culture, which goes beyond, perfectly, from health literacy and renewal and improvement. doctor-patient communication.
Details of Paola Coco, CSO & Medical Affairs Head Novartis Italia advertising affariitaliani.it
“The purpose of the ‘Da Quore a Cuore’ campaign, launched today, is to raise awareness among the population at high risk of cardiovascular events, or those who have already experienced a heart attack, about the importance of maintaining adequate cholesterol levels. We know, in fact, that despite therapy, unfortunately many patients do not reach the required target levels“, he told the microphones affariitaliani.it Paola CocoCSO & Medical Affairs Head became Novartis Italy.
“Collaboration with patient groups, hospital groups and institutions is important with a view to prevention. Campaigns like today’s are examples of the many activities Novartis does to ensure optimal control of risk factors for patients.“, he concluded Cocoa.
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