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The poster brought back memories of 40 years ago. Since the end of October, we have seen posters springing up in Paris with the mention “November 2, I still take off the top”, on which a woman in a two-piece swimsuit poses. A reference to the famous advertisement of Avenir, “the display that keeps its promises”, in 1981, where a campaign showed a model in a swimsuit, then topless two days later, before posing completely naked, from behind.