The agreement for the entry into Israel of the French international retail chain Carpur, one of the world leaders, through Electra Consumer Products was signed yesterday.
More details from the agreement were revealed yesterday. Electra will open a supermarket chain under the French brand and the collaboration will last 20 years with an automatic extension for another 20 years.
Pavilion Wines will be given the opportunity to produce some of the products in Israel and market them under the Carrefour brand. The parties will work in the coming months to coordinate activities under training restrictions. The first Karpur branches will open by the end of the year, and within three years more than 150 Mega Pavilion branches will be converted to Karpur.
Carrefour is the largest international retailer to enter Israel, with 13,900 branches and a turnover of 81.2 billion euros. Electra Consumer Products CEO Zvika Schweimer: “The agreement with Carfor is a sub-market move that opens Israel to the world. It will create a revolution for consumers as well as a tremendous opportunity for Israeli suppliers, which will enable them to sell their products in all the thousands of Carrefour branches in dozens of countries. “
Pavilion Wines CEO (controlled by Electra) Amit Zeev: “Our challenge now is to quickly assimilate the changes, which will be felt in every home and house. We will continue to collaborate with local farmers and small and medium-sized producers, and we will even open up the opportunity for them to produce for the global Carrefour chain. “