Nutella Day, a coin (minted by the Mint) for Ferrero’s 75th anniversary: ​​how it was born

by time news

The coin is part of the “Italian Excellence” series and with a face value of 5 euros it is intended for an audience of collectors. – Paolo Conti /Courier TV
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Nutella Day very special this year, on the 75th anniversary of the founding of the Ferrero company. The Ministry of Economy and Finance has issued a silver coin, minted by the Mint and dedicated to one of the most recognized Italian brands in the world. The coin is part of the “Italian Excellence” series and with a face value of 5 euros it is intended for an audience of collectors. Today, 5 February, therefore on Nutella Day, at the Mint Museum in Rome in via Salaria, the coin was officially deposited in its case alongside other historical issues and the collection that tells the long story of Italian coins, from well before the ‘Unity to today.

Since 2007, February 5th is World Nutella Day, the world Nutella day. Every year for 14 years, in fact, enthusiasts from all over the world have been sharing messages, recipes, ideas, photographs. A traditional jar of Nutella appears on the obverse of the coin created by the artist Annalisa Masini. In the round, the inscription: “Italian Republic”. On the reverse, in the center is the reproduction of the largest Italian factory of the Ferrero Group, that of Alba, in the province of Cuneo, where the company was founded in the 1940s.

The silver coin, in brilliant uncirculated finish, was made in three versions, white, red and green, with colored inserts placed under the jar, to recall the colors of the Italian flag. Of each single coin, 10,000 pieces plus 5,000 triptychs were minted, for a total number of 45,000. The single coin costs 45 euros, the triptych 125 but stocks are running out and on Ebay there are already offers for a single piece at 400 euros. Who knows what director Nanni Moretti will think of it, who in 1984, in his film “Bianca”, created the cult scene of the Nutella jar to devour. A sequence that consolidated the image of the Italian brand even among cinephiles.

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