Four-time Olympic gold medalist, prodigious swimmer Léon Marchand sees the offers pouring in. Electra, a fast-charging ace, offers him an electrifying opportunity. All this after Porsche has already hooked him up with a gleaming Taycan.
Deeply rooted values, resounding success
22 springs, the Toulouse Marchand. Paris 2024 Games, his playground. Four times gold solo, bronze in team – French swimming, he shook it up. Star of the pools, certainly, but sponsorship at all costs? Not his thing.
Even before the Games began, Porsche had sniffed it out. “Friend of the brand,” they did. A car as a gift, they offered. The Taycan, Leon chose. Electric, eco-friendly – his values, he lives them.
Electra: they are surfing the green wave
And here Electra arrives, idea in mind. On LinkedIn, message launched: “To salute your ethics and your magical performances, we offer you a lifetime recharge at Electra stations”. Cheeky, but smart.
312 stations in France, Electra. Fast charging, their specialty. 400 terminals in 20 minutes, they promise. Enough to swim lengths, while the battery fills up.
Electra plays it smart. They like the image of Marchand, clean and green. They add with humor: the recharge will not be “never as fast as you”but she “will allow more time to be spent training”. Well seen.
Will Marchand answer? Mystery. In the US he trains, contracts don’t bother him. Discreet, focused on swimming – not sure he’ll take the bait.
Green mobility: the challenge of the century
This story says it all. Are athletes the new icons of sustainable mobility? Companies believe in it. Manufacturers, energy suppliers – they all want their share of the electric pie.
Will Marchand say yes? Will he say no? It doesn’t matter. His choice of an electric Porsche speaks volumes. Green mobility is becoming a must. In people’s minds, in the streets – everywhere.
Source : Capital.fr
My name is Ethan, I am 30 years old, and I am the founder of this magazine. After studying journalism, I quickly decided to go freelance to be able to write as I wanted and talk about my true passions. I aim to create an information hub where French and international news are treated with seriousness and clairvoyance. My goal is to enlighten the daily lives of my readers and encourage a deeper understanding of current issues.
2024-08-29 06:08:10