The automotive industry is undergoing a quiet revolution, one that extends far beyond electric vehicles and self-driving technology. OMODA & JAECOO, brands under the umbrella of China’s Chery Group, are signaling a significant shift, expanding into the realm of artificial intelligence robotics and positioning themselves as leaders in automating manufacturing processes across Southeast Asia. This move isn’t simply about diversifying; it’s about leveraging automotive technology – honed over years of development in areas like driver-assistance systems and sensor technology – to create intelligent robotic solutions for a wider range of industries.
This expansion is particularly notable in Vietnam, a nation rapidly becoming a key manufacturing hub and embracing digital transformation. The integration of AI-powered robotics promises to address critical challenges facing the region, including labor shortages and the need for increased efficiency. OMODA & JAECOO’s approach, embodied by its AiMOGA Robotics division, isn’t about replacing human workers, but rather augmenting their capabilities and creating a more streamlined, responsive industrial landscape. The company’s foray into robotics, and its potential impact on the Vietnamese economy, represents a compelling example of how automotive innovation is driving broader technological advancements.
At a recent showcase, AiMOGA Robotics unveiled two key robotic platforms: “Mornin,” a humanoid robot designed to function as an intelligent receptionist, and “Argos,” a quadrupedal robot demonstrating agility, adaptability, and obstacle avoidance. These aren’t conceptual prototypes; they are already deployed in over 30 countries, operating in environments ranging from car showrooms to museums and administrative centers. The robots’ capabilities, including natural language processing and remote control via wearable devices, are directly rooted in the technological foundations developed for the automotive sector.
From Automotive Engineering to Intelligent Robotics
The core of AiMOGA Robotics’ innovation lies in the transfer of technology originally developed for automotive applications. The precision engineering required for driver-assistance systems, the sophisticated sensor technology used for real-time data processing, and the development of “robotic hands” capable of intricate tasks all translate seamlessly into the robotics field. As a company representative explained, this isn’t a departure from their core business, but a natural extension of their expertise. “We’ve been building the building blocks for intelligent machines for years,” they said. “Now we’re applying that knowledge to solve challenges beyond the automotive industry.”
Addressing Real-World Challenges in Southeast Asia
AiMOGA Robotics was conceived, in part, to address practical operational hurdles faced by OMODA & JAECOO globally. These included overcoming language barriers and mitigating labor shortages. The robots are designed to be “reliable intelligent assistants,” capable of supporting human workers in a variety of tasks. This approach is particularly relevant in Southeast Asia, where rapid economic growth is driving demand for automation and skilled labor remains a constraint. The robots aren’t intended to replace jobs, but to fill gaps and enhance productivity.
Currently, these robots are utilized in over 100 different scenarios across 30 countries. Initially focused on sales assistance within automotive showrooms, their applications are expanding into diverse service sectors and public interaction roles. This adaptability highlights the versatility of the platform and its potential for broader adoption.
Vietnam: A Strategic Hub for Technological Advancement
Southeast Asia is experiencing a surge in demand for manufacturing automation, and Vietnam is emerging as a pivotal player in this trend. The country’s favorable market conditions and rapid digital transformation are attracting investment in new technologies. OMODA & JAECOO Vietnam is not only focused on automotive product development but is also building a comprehensive ecosystem encompassing distribution networks, after-sales service, and long-term technological direction. This strategic approach positions the company to capitalize on the growing demand for AI-powered solutions in the region.
The influx of global brands investing in AI robotics is creating new opportunities in Vietnam, particularly in areas like showroom experiences, customer service, and operational support. These advancements are expected to enhance the user experience within the domestic market. According to a report by Statista, the robotics market in Vietnam is projected to reach $250 million by 2028, demonstrating significant growth potential.
A Long-Term Vision for the Future of Mobility
The showcase in Bangkok wasn’t merely a product launch; it was a demonstration of OMODA & JAECOO’s long-term vision in a rapidly evolving automotive landscape. Expanding into fields like AI robotics, as the lines between automobiles and technology blur, represents a proactive response to global trends. The company’s parent, Chery Group, was ranked 233rd on the Fortune Global 500 list in 2025, marking its 23rd consecutive year as China’s leading automotive exporter. Chery’s website details its global expansion, now operating in 64 markets across Europe and emerging regions.
For OMODA & JAECOO Vietnam, embracing global technology trends isn’t just about strengthening competitiveness; it’s about building a mobility and technology ecosystem tailored to Vietnamese users. The success of initiatives like AiMOGA Robotics signals a future where technology isn’t confined to automobiles, but permeates all aspects of life.
Looking ahead, the next key milestone for OMODA & JAECOO Vietnam will be the expansion of its robotics deployment to additional showrooms and service centers across the country in Q4 2026. The company plans to release a detailed report on the initial performance metrics of the robots in the Vietnamese market by early 2027.
What are your thoughts on the integration of AI robotics into the automotive industry? Share your comments below, and let us know how you see this technology shaping the future of manufacturing and customer service.
