2023-10-27 22:11:23
© Reuters. Online sales represent 15% of business revenue
Even after the end of the pandemic, digital service channels still represent a portion of sales made by businesses. Around 15% of commercial revenue in the 3rd quarter of 2023 was made through virtual negotiations, according to a study by FGV Ibre (Brazilian Institute of Economics of the Getúlio Vargas Foundation) released by Sebrae.
The percentage of sales through online channels is the highest since the 2nd quarter of 2021, even during the covid-19 outbreak. At that time, the proportion was 21%.
The value for the period from July to September is also higher than those recorded before the pandemic. The year 2020, as a whole, had 9% of revenues from online sales.
According to Sebrae, some business segments stand out on virtual sales platforms. They are: pet market, beauty and fashion, health, tourism, home and decoration.
The numbers demonstrate an increase in consumer demand for more democratic access to products and services via the internet and also a chance for entrepreneurs to expand their reach.
How the Entrepreneurial Power showed in this report, WhatsApp communities serve as a way to reach more customers, especially for companies that work with food. The ideal strategy is to use chat to send links and photos of products.
Sebrae’s recommendation for entrepreneurs who want to join the networks is, first, to research how each tool works to create specific strategies for each channel. It is a preparation that can require time, strategy and even money.
Another important point is to always measure the results of strategies to understand the weaknesses and strengths of the change. This way, the entrepreneur can understand the strategies, keeping what works and changing or abandoning what goes wrong. Analysis tools themselves can be useful for collecting data.
However, it is necessary to pay attention to how to include customers in communities. Experts already heard by the Entrepreneurial Power They say that only those who authorize it in writing, verbally or on digital platforms can enter the transmission channels. All of this would be in order to respect the guidelines of the LGPD (General Data Protection Law).
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