Problem smartphone brands like Xiaomi and OnePlus have been relying on online sales, but Vivo and Oppo have won. Actually, initially the smartphone market was completely dependent on online sales. But offline sales have increased in the last few years. Vivo and Oppo strengthened themselves with this change. Meaning increase in offline sales. They have seen the benefits of this in the sale. During the calendar year 2022 and the third quarter of 2024, the sales of both Vivo and Oppo increased, while the sales of OnePlus and Xiaomi registered a decline.
Offline market will be buzzing again
The situation is such that Vivo has emerged as India’s best selling smartphone today. Oppo is at the third position. Xiaomi has slipped from the first position to the second position. In such a situation, now the Chinese smartphone brand has again tried to increase its share in the offline market in India. Xiaomi, Vivo, Oppo are again preparing to increase distribution network and partnership with local partners. Chinese smartphone companies have realized that users want to have an in-hand feel before purchasing any phone.
Effort to enhance user experience
According to Counter Point report, brands like Xiaomi and Oneplus have announced to strengthen offline sales, so that India’s big market can be captured. For this, the company has tried to place value for money smartphones in offline sales, where users can experience the phone before buying.
Chinese smartphone brands in India are facing legal challenges and government investigation. But despite this, in the third quarter of 2024, Chinese brands will capture about 75 percent of India’s smartphone market.
Whose market share will be in the third quarter of 2024?
- Vivo – 19 percent
- Xiaomi – 18 percent
- Oppo – 12 percent
- Realme – 11 percent
- OnePlus – 4 percent
Market share in the year 2022
- Xiaomi – 20 percent
- Vivo – 16 percent
- Realme – 14 percent
- Oppo – 10 percent
- OnePlus 5 percent
Let us tell you that the culture of online sales has increased in India, in the last few years Apple has opened its stores in Delhi and Mumbai. Similarly, Samsung is opening its stores.