For this 2024 summer season, many advantages will be granted to travelers as part of this campaign, including promotional transport rates via the ONCF network, ONMT indicates in a press release.
Thus, the ONCF will market no less than 350,000 tickets at very attractive prices, starting at 89 DH for the Al Boraq High Speed Lines (LGV) and starting at 49 DH for the Atlas trains.
In addition, for a more targeted deployment of the campaign, ONMT will mainly use digital channels, particularly on social networks, with the participation of four celebrities and influencers, including Samia Akariou, Oussama Ramzi, Rachid Ghaoudi and Zineb Obeid.
The campaign will also be visible on urban displays in the main destinations served by ONCF trains, as well as in national electronic media.
In addition to this unprecedented promotional action, the two partners have launched a card called “Yalla Morocco” which offers a 30% reduction on all journeys on Atlas and Al Boraq trains.
This operation is part of a partnership initiated in 2021 with the ONCF, which aims to meet the needs of local tourists while capitalizing on the ONCF’s extensive rail network and promoting travel by Moroccan travelers to tourist destinations.
Through this campaign, the ONMT confirms its ambition to boost domestic tourism. The objective is to consolidate the domestic market as the leading provider of tourists for the Morocco destination, by making Moroccans want to explore more of all the riches of our country, concludes the press release.
2024-08-29 03:03:30