This new consecration allows us to put, once again, the spotlight on Morocco via one of the most important specialized media in France. Tourmag is, in fact, the leader in professional media supports in the tourism sector. It is regularly ranked in the top 5 professional media in France, all sectors combined.
“Terre de Lumière is a campaign that makes people dream all over the world because it sublimates Morocco by showing the cultural diversity of a new Morocco. This campaign has made it possible to highlight the DNA of the Morocco destination, namely the energy and creativity of the Moroccan population, in a contemporary style and written in the codes of the new generations of travelers,” said Mr. El Fakir, quoted in the press release.
And he added: “This campaign allowed the Morocco destination to reposition itself in France and in all of our strategic markets and to stimulate demand by creating the desire to come to Morocco. Which allowed us to recover the majority of the performance of 2019.”
The promotional campaign was deployed in April 2022 by the ONMT simultaneously in 20 strategic markets including France, the press release recalls, noting that “this was achieved thanks to an offensive deployment, in two stages, of a communication strategy exploiting several channels including TV, connected TV, Press, Digital, Cinema, Billboard, etc.” In total, more than 2,723 TV spots were broadcast and nearly 6,000 faces were set up in the main French cities. Digital played a prominent role in this campaign, exploiting innovative methods, which has made it possible to total nearly 240 million impressions delivered, 40 million videos viewed and 1.22 million clicks to date.
And to recall that this is the second international distinction awarded for this campaign after the one received last June by the Spanish daily “La Razon”.
2024-08-16 09:00:27