ONMT positions Morocco in the Business Tourism segment

by times news cr

2024-08-07 18:14:39

“The Moroccan National Tourist Office is on all fronts. The French delegation of the ONMT organized, yesterday, March 13, 2023, a workshop dedicated to MICE. This event aimed to affirm Morocco’s positioning in this segment and generate leads,” indicates a press release from the Office.

For the occasion, the Orangeraie d’Auteuil at the Stade Roland Garros in Paris was decorated in the colours of the international campaign “Land of Light”, continues the same source, adding that around thirty Moroccan professionals, airlines, hoteliers and receptionists, who travelled especially for the event at the invitation of the ONMT, thus met the 150 French MICE players present for the event.

Among the Moroccan participants, the airlines Royal Air Maroc and Air Arabia Maroc, large groups such as KTI Voyages, Atlas Voyages, Atlas Hospitality, Kenzi Hotel Group, hotels such as the Fairmont La Marina Rabat-Salé, the Hilton Taghazout, the Essaidi Marrakech or even Le palmeraie Rotana resort, without forgetting the receptive specialists of Mice such as Active Travel, Terratour, MTM Travel & Event, We Mice you…

And to recall that MICE is a tourism segment with high added value in the travel industry and concerns all activities and services linked to professional events.

This is an important segment for the Morocco destination, which is increasingly positioning itself as an attractive destination for the organization of major international events, the press release underlines, noting that the ONMT is therefore at the forefront in highlighting the attractions of Morocco in this segment.

2024-08-07 18:14:39

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