“After a year 2022 marked by a strong recovery in the tourism sector and exceptional dynamism and following the unanimous request of the members of the ONMT board of directors, who called for the mobilization of maximum resources on an international scale, the ONMT is starting the year 2023 with a broad operational transformation of its skills via a mobility movement in several new target markets,” the ONMT said in a press release.
These are around ten countries where new ONMT offices will be opened, attached to existing delegations, the same source said, stressing that this transformation will be accompanied by an “aggressive” promotional and commercial policy.
“This new ONMT network now ensures global coverage of the Morocco brand with the unprecedented opening of offices in markets such as Japan, South Korea, India, Australia, Brazil and Nigeria,” said on this occasion the Director General of ONMT, Adel El Fakir, quoted in the press release.
“This deployment of our skills in promising markets will allow us to be as close as possible to travel prescribers in order to convert the enthusiasm for Morocco into tourist flows and to set up new air routes,” he said.
Thus, this large mobility operation in markets with strong potential and which do not currently have a physical ONMT delegation will initially concern several markets, namely: Portugal (Post office based in Lisbon, attached to the ONMT delegation in Madrid), Switzerland (Post office based in Zurich, attached to the ONMT delegation in Düsseldorf), Scandinavia (Post office based in Stockholm, attached to the ONMT delegation in London), Canada (Post office based in Montreal, attached to the ONMT delegation in New York), Brazil (Post office based in Sao Paulo, attached to the ONMT delegation in Madrid), India (Post office based in New Delhi, attached to the ONMT delegation in Abu Dhabi), Japan (Post office based in Tokyo, attached to the ONMT delegation in Abu Dhabi), South Korea (Post office based in Seoul, attached to the ONMT delegation in Abu Dhabi), English-speaking Africa (Post office based in Abuja, attached to the ONMT delegation in Dakar), Australia (Post office based in in Melbourne, attached to the ONMT delegation of Abu Dhabi).
In line with this system, the ONMT will redeploy its delegates to five strategic markets, namely the United Kingdom, Italy, Benelux, Poland and China.
“Through this unprecedented mobilization of its resources, the ONMT is initiating a new dynamic in its network abroad and laying the foundations for a strategic turning point in the promotion of the Kingdom’s image on an international scale,” notes the Office.
2024-08-13 22:12:41