ONMT targets US luxury tourism market

by times news cr

2024-07-17 16:38:54

Thanks to these partnerships, the Morocco destination is now part of the exclusive list of “Preferred destinations” of these two networks, in addition to having access to all the national and regional lounges of their distribution networks which are only accessible to members, indicates the Office in a press release, noting that these two distribution networks are ranked among the most important in the American and global market.

Virtuoso is, in fact, the world’s leading network of travel agencies specializing in luxury and themed travel. It is worth up to $32 billion in revenue and is accessible by invitation only and includes more than 1,200 travel agencies and more than 21,000 travel advisors in 54 countries in North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

Signature Travel Network represents travel professionals at 470 points of sale in the United States, Canada and 176 international member locations in Mexico, the Caribbean, Brazil, Greece, Colombia, India, Ireland, Norway, Poland, the United Kingdom, the Philippines, Australia and New Zealand. Collectively, members of this network generate more than $11 billion in annual travel sales.

The partnership between ONMT and the two distribution networks includes participation in trade fairs, periodic publications in the magazines of the two networks, brand content on various channels, particularly digital, in addition to networking and promotional activities.

Through this strategic alliance, the ONMT is continuing the deployment of its “Light in action” action plan, by targeting the American luxury tourism market in order to boost demand and increase tourist flows from the region to Morocco, the press release concludes.

2024-07-17 16:38:54

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