The launch of Oppo’s new smartphone series Oppo Reno 13 is on January 9, 2024. The company has high hopes from this series? In such a situation, the question arises whether the new Reno series will be able to improve the image of the brand. Because the last few years have not been good for Oppo. According to the report of Counter Point, the decline in Oppo’s smartphone market continues between the year 2022 and 2024. The smartphone shipment market share in India used to be around 11 percent in the fourth quarter of 2022, which has fallen to 10 percent in the first, second and third quarter of 2023. There has been no improvement in this decline in the first quarter of the year 2024.
Oppo is improving its brand image
Oppo’s Reno series has been quite popular. However, in the last few years, the Oppo Reno series has not been able to live up to expectations. Oppo made Ranbir Kapoor the brand ambassador in the year 2024 during the Oppo Reno 12 series. Now the company is going to launch Oppo Reno 13 series again.
You will get many AI features
OPPO Reno 13 series will be launched in India on January 9, 2025. The company claims that new AI features will be provided in the phone, which will improve image and productivity. The Reno13 series features a suite of AI imaging advancements, including AI LivePhoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover and AI Eraser 2.0, to improve your everyday photo-editing experience. However, this is an on-paper detail about which the company is claiming. What’s the phone really like though? This will be known only after the launch.
Possible camera features
Oppo Reno 13 series will have 50MP Sony IMX890 main camera. Also, 50MP JN5 telephoto camera and 8MP ultra-wide-angle camera can be provided. The front camera of the phone will have a 50MP JN5 sensor for high-resolution selfies. Both front and rear cameras can be given 4K ultra-clear video recording feature. MediaTek Dimension 8350 chipset will be provided in the phone. The company is claiming that this chipset will make the phone’s generative AI processing 8 times faster. Also, there will be 30 percent less electricity consumption.