2024-09-08 12:00:21
In an optical shop, in Rosporden (Finistère), on June 21. Krys, Afflelou, Grand Optical, Optic Santé, Ecouter Voir… In many medium-sized French cities, which see businesses disappear every year in their city centers, marked with abandoned shops, department one of the brands continues to surpass all others in digital: optical. store, over-represented. The exclusive weight of the advisers is very French. One store for 5,400 inhabitants: this rate is unique in the world. And it’s not over yet! Even today, the operation of these businesses continues. But in a much slower pace than around fifteen years ago, when several hundred opened each year.
“It’s a season no amount is enough, REMEMBER the Observer company. Payments from supplementary health insurance, which are very generous, even without any restrictions for some, encourage the purchase of expensive equipment. » With comfortable margins for the advisors of some shops is viable by selling less than three pairs per day.
“Economic instability”
We simply describe, from 2013, as“Economic instability” by research firm Xerfi. At the same time, the Court of Auditors judged the complex “Opaque and inefficient”and users associate UFC-Que Choisir objected to money “dare” glass in France, a source of significant renunciation of care for the most modest. In his research against Just for your eyes (Anne Carrière, 2013), polemicist Pascal Perri directly evoked a “seductive” and oppose a tendency to “Invoice Optimization”Opticians very often, according to you, they are not on the real needs of the customers, but on the potential benefits offered by their complementary insurance.
These repeated warnings made the public authorities legislate since 2014 (Le Roux law on health networks) to try to stop the inflationary spiral of this market of more than 7 billion euros, and get all French people are allowed to provide themselves with glasses. Many regulatory measures have been taken to remove redundancies in this sector, make it transparent and facilitate access to care. The overall cost however remains high in a growing market where optical solutions are at good levels, and where aesthetic concerns and visual comfort quality are determining selection criteria.
Double glasses are, in fact, a unique product since it is both a medical device and a fashion accessory, an area which through Health Insurance has always been a dream. It is the compliant health insurance companies that receive most of the reimbursement, which has become a real business case for them. “For years, to have market share, on joint contracts in particular, it was up to the one who offered the best optical solutionscomments-share François Lévêque, professor at Mines ParisTech. This competition leads to a long acceleration in prices, and the illusion of free for policy owners, who do not hesitate to change their glasses every year, because it is allowed. »
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