Telugu film industry to go on strike from today. Pan India films are criticized by the theater side. What’s the problem? Will Tamil cinema also be affected by this? Let’s see a short summary about it here.
While Indian fans celebrate the so-called Pan India films like ‘Baahubali’, ‘RRRR’ and ‘Pushpaa’, the Telugu film industry, especially producers who make good films on a low budget, are suffering losses due to such big budget films. Allegation has been made. Following this, the Telugu Film Producers Guild (Active Telugu Producers Guild – ATPG) has announced a strike from today. Telugu Film Chamber (Film Chamber of Commerce) will also cooperate with this protest, its new president Basi Reddy has said.
Although the Telugu film industry has recently been given the illusion that a pan India film will be made with a huge budget to make money, but all the producers, distributors, supporting actors and technicians have been affected by these pan India films. Especially after the corona era, film production is a horse horn. Telugu filmmakers claim that the cost of making a film doubles due to various restrictions.
As the salary of the actors goes up from film to film, the cost of production is also said to be the main reason. Secondly, because of Pan India films, there have been complaints that small budget films do not get good openings when they are released in theatres, and the producers and distributors of those films suffer losses. Bigger films are promoted at huge cost. But small films are promoted less.
Thirdly, as films released in theaters, including films of big actors, are released on OTT within 3 weeks, the attitude of watching them on OTT is increasing, and the producers say that people are welcome to the theaters. Due to this, the producers and distributors have reported that the revenue from theaters is decreasing and they are facing losses. And the biggest budget films grossed Rs. 100 crores, Rs. 200 crores, Rs. It is also said that people are refusing to come to theaters because they are selling the theater ticket price at 1000, 2000 rupees without limit to show 300 crores.
Apart from ‘RRRR’ and ‘Pushpa’, some films continue to flop in Telugu, Telugu film producers say that Telugu shooting will take place only after the restructuring of Telugu film production. Following this, the leading stars of Telugu film industry such as Chiranjeevi, Pawan Kalyan, Mahesh Babu, Jr. N.T.R. The shootings of Prabhas, Allu Arjun, Vijay Devarakonda etc. have been stopped.
1. Virtual Print Fee (VPF)
2. Small budget films should be released on a percentage basis (profit/revenue share as agreed by producer and distributor).
3. Ticket charges for small and medium budget movies should be justified.
4. In A and B centers where small budget films are released, minimum ticket price should be fixed at Rs.100 in single screen theaters and Rs.125 in multiplexes.
5. For medium budget films, the minimum ticket price should be fixed at Rs.122 in single screen theaters and Rs.177 in multiplexes.
6. For big budget films, the minimum ticket price should be fixed at Rs.177 in single screen theaters and Rs.295 in multiplexes.
7. The daily wages of cinema workers should be revised.
8. Regularization of theatrical releases and release dates of films.
9. This strike has been announced by emphasizing several aspects including that the gap between release of a film on OTT after its theatrical release should be at least 6 or 10 weeks. Telugu Film Chamber Basi Reddy has announced that the shooting will resume only after the 24 types of associations of the Telugu film industry engage in negotiations and take smooth steps.
Dil Raju, a famous Telugu film producer and the producer of actor Vijay’s ‘Varisu’, told reporters that this decision has been taken in the wake of various issues such as lack of audience support in theaters, theater ticket prices, new releases on OTT and increase in production costs. Also, Dil Raju has said that many changes have come after the Corona period and we will sit and discuss how the film industry can progress in the changing situation.
It was said that this strike of the Telugu film industry will affect the Tamil film industry as well. Because Vijay’s ‘successor’, Ajith’s ‘A.K. Films like 61’, Rajini’s ‘Jailor’, Dhanush’s ‘Vaadi’ are being shot in the states of Telangana and Andhra Pradesh. But it has been reported that only the production of Telugu films has been suspended, thus there is no restriction on the shooting of Tamil films or other state films, and this strike will not affect the shooting of other languages. Following this, the video of actor Vijay going to Visakhapatnam for the shooting of ‘Varisu’ yesterday has gone viral.
#Thalapathy @actorvijay on his way to Vizag to resume a new schedule of #Varisu pic.twitter.com/QZVB8G4anL
— Ramesh Bala (@rameshlaus) August 1, 2022
It has also been said that due to this strike, the release of films like ‘Seetha Rama’, ‘Bimbishara’, ‘Kartikeya 2’ and ‘Ligar’ which will be released in Telugu this month is not prohibited. However, it is said that this strike has disappointed the fans who were waiting for the update of Allu Arjun’s ‘Pushpaa 2’.
Film industry experts say that with Pan India films, the Hindi (Shamshera, Prithviraj, Runway 34, Thakkat) and Tamil (Veerame Vagai Choodum, Naamath, Beast) film industry has been forced to make big budget films and get high collections. Apart from that, like the Telugu film industry, the Kollywood and Bollywood film industry will also face problems and there is a demand to formulate norms for it soon.