Though nonetheless standing firmly because the chief of Vpop for a few years, Son Tung’s musical actions have truly proven indicators of cooling down and missing affect in recent times. For 3 consecutive years from 2021 – 2023, annually Son Tung solely launched precisely one tune. In 2022 and 2023, he even launched a tune composed totally in English. These songs nonetheless have good outcomes, however their recognition with the general public is not nice resulting from language boundaries. Significantly There is not any one in any respect additionally received into some unlucky controversies and needed to take away the MV.
Earlier this 12 months, Son Tung returned with a pure Vietnamese single referred to as We of the Future. The tune quickly surpassed different merchandise launched on the similar time, however didn’t make an enormous impression. It was shortly “forgotten” on social networking platforms, and the variety of discussions additionally decreased. On this single, Son Tung nonetheless does all the pieces at a steady, well-rounded degree like he has accomplished for a few years within the R&B music style however lacks the stylish and stylish components like the favored songs of this technology of artists. Gen Z at the moment.
Coming again after solely 3 months with the subsequent single “Do not Make My Coronary heart Damage” – a uncommon factor for Son Tung in recent times – reveals the male singer’s nice ambition to regain Vpop market share, which is at present beneath risk. by a gaggle of younger artists with some apparent modifications.
Select a candy, mellow model
Since There is not any one in any respect, Son Tung has proven a extra thorny, mature and confidant persona. Within the single We of the Future, even with out utilizing heavy bass-electronic sounds, Son Tung nonetheless maintains the composition model acquainted to the general public. With a really giant loyal viewers, Son Tung shouldn’t be nervous that the product will fail. However clearly, such songs not catch the market’s rhythm.
So, coming to Do not Damage My Coronary heart, listeners see some optimistic modifications. Son Tung’s compositions are longer and extra layered, not verses with monotone melodies to focus all consideration on the hook. Particularly, on this tune, Son Tung builds a verse – pre refrain – refrain construction for verse 1, then provides a rap verse to open verse 2 earlier than constructing the pre refrain – refrain as earlier than, then ends the tune with a verse. The outro part is newly organized as a substitute of repeating the refrain.
The spotlight of this single is the best way Son Tung rigorously constructed the pre-chorus phase. When listening for the primary time, many audiences could have mistakenly thought that this could possibly be the refrain of the tune when he developed it very lengthy and positioned the verse. major hook, repeating “costly” right here: “It is me who loves solely you, all the time following solely you, without end infatuated with solely you, without end loving solely you”. Due to that, when Son Tung strikes to the primary refrain proper after, the tune creates a sure complexity within the construction, listeners can even give attention to many alternative segments as a substitute of simply paying consideration. single to refrain.
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| Son Tung tried to resume himself within the single Do not make my coronary heart harm. |
This methodology was utilized in one of many largest hits of Vpop 2023, Every Quen by Wren Evans. As an artist who likes to mess around with tune construction, Wren builds verses 1 and a couple of otherwise: verse 1 goes from the verse straight to the refrain, verse 2 builds a protracted rap verse, then makes use of a pre-chorus. Functioning as a bridge, Wren makes use of two completely different lyrics within the closing refrain, then makes use of the bridge to finish the tune. The outcomes of that “distinctive” construction had been very optimistic when each the refrain and the bridge turned traits on social networks.
Returning to Do not Damage My Coronary heart, it may possibly’t be stated that Son Tung utterly discovered tips on how to compose songs from his juniors, as a result of he nonetheless included very acquainted components that he did within the single “It is Late” however why are they nonetheless in it? Right here, particularly, the best way to construct rhythm and attention-grabbing rap in verse 2. Nonetheless, it may possibly nonetheless be clearly seen that Son Tung has made a change by not arranging the construction too predictably and putting consideration. into many alternative segments of the article. Particularly, for the primary time since Sure, Love Is Right here, Son Tung initiated a dance problem on social networks to unfold the tune long term. This may be thought-about the male singer’s most blatant transfer to achieve the younger viewers.
Probably not a breakthrough
Though there are apparent modifications, it may be seen that when it comes to concord, Son Tung nonetheless doesn’t make an excessive amount of of a distinction. The manufacturing group continues to be credited as “M-TP Expertise Group” just like Future Us – which means there may be nonetheless no particular person representing the primary accountability.
The sound layers within the listening tune are nothing too particular, primarily specializing in making a shiny, youthful ambiance, the simplicity is considerably just like It is Late However Why Was It Nonetheless Launched 3 Years In the past? 12 months. The sound association between the 2 components of this manufacturing group shouldn’t be a lot completely different, the tune solely actually modifications a bit of when it reaches the ultimate refrain, but in addition retains it as minimal as attainable to focus on. the hook “La la la”.
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| The male singer has not proven important breakthroughs in mixing and manufacturing. |
Son Tung’s means of writing lyrics additionally does not present an excessive amount of distinction. Though every verse is prolonged, leading to a considerably elevated variety of lyrics in comparison with different singles, Son Tung nonetheless maintains his model of solely specializing in putting worthwhile, memorable lyrics in the precise locations. The hook, refrain, and different segments might be written in a reasonably flowery, colourful means that compares and evokes however shouldn’t be actually spectacular.
Songs like “In opposition to the solar or in opposition to the wind, so long as you see me glad and never unhappy” or “Neglect concerning the issues of the world, mix in with the moon and stars, vanish without end” are all “long-winded” in Son’s model. Tung from previous to current.
Nonetheless, it’s nonetheless commendable that Son Tung maintains the flexibility to create a reasonably steady hook, when each the pre refrain, refrain and the “la la la” phase within the outro of the tune are all fairly catchy and able to making a motion. saved if Son Tung promotes correctly.
Though nonetheless within the main place, at the moment, it is rather troublesome for Son Tung to make an enormous breakthrough, altering the Vietnamese music recreation prefer it did 7-8 years in the past due to market traits. completely different from earlier than plus the sturdy inflow of technology Z artists.
The course of pursuing traits that had been nicely acquired by the market within the single “Do not Make My Coronary heart Damage” is affordable. On the one hand, it helps Son Tung have the ability to regain his place within the Vpop realm after 2 years of pursuing the worldwide market; Alternatively, it additionally makes his picture change, not as distant as not too long ago, however sweeter, hotter, and nearer to the youthful viewers.