Two creators will be present at Casa Italia to celebrate Paralympic athletes and their achievements.
Il Italian Paralympic Committee (CIP) launched its profile today TikTok:@italiaparalimpica. After Instagram, Facebook, X and YouTube, the social media tools of the Italian Paralympic family are expanding in view of the Paris 2024 Paralympic Games, with the aim of breaking down cultural barriers and reaching a new audience with its message of inclusion and integration. The TikTok community has proven to be attentive to inclusion and ready to celebrate diversity and intends to enthusiastically welcome the athletes and the Italian Paralympic Committee.
A debut that also celebrates the return of the Paralympic Games to the European continent. TikTok will play an important role in spreading the exploits of the Italian athletes competing in the Paralympic Games. Two TikTok creators will accompany the journey of the Italian athletes and, from the headquarters of Casa Italia in Le Pré Catelan, in Bois de Boulogne, they will recount the main events of the day with their innovative and authentic language, giving voice to the protagonists of the Paralympic world and offering an unprecedented look behind the scenes of the Games.
A debut, the Parisian one, which also looks to the approach of the 2026 Winter Games in Milan Cortina and to the desire to create a positive and significant legacy in society and especially among the younger generations. (source: Italian Paralympic Committee)