2024-04-26 12:32:59
On this occasion, the Moroccan designer gratified fans of global haute couture with creations that are intended to be a tribute to Morocco and Moroccans, after the earthquake which shook several regions of the Kingdom on September 8.
Sara Chraïbi, who is not her first participation in this high mass of international fashion, has chosen to name her new collection “la terre”, as a tribute to the resilience of Moroccan lands.
“It is also in resonance with all the attachment that one can have to one’s native land, to the colors of its soil, to its movement, to the smell of the country”, declared the one who meets in the capital of fashion from the biggest houses, such as Chanel, Christian Dior, Giorgio Armani, Valentino, Fendi, Jean Paul Gaultier and many others.
“This collection reflects this love for the earth”, underlined the Moroccan stylist-designer to the press, shortly before the start of her fashion show, where around twenty creations captivated a won over audience, lulled by the sounds of the Atlas.
If her two previous collections presented in Paris were more celestial, for her new visit to Paris Ms. Chraïbi opted to show this rooting in the soil of a Morocco which “inhabits it all the time, which is there all the time in his creation”.
“It’s very important to show it and pay homage to this living and resilient land,” notes this trained architect, who has made a name for herself among the biggest international fashion houses, and carried the colors of the Morocco, drawing on centuries-old traditions and exceptional millennia-old craftsmanship and know-how.
The parade was divided into three highlights: After a first passage in all ocher where we see the earth, the roots and very warm colors, a second painting in blues came to evoke this extraordinary event that Morocco experienced after the El Haouz earthquake with the gushing of numerous water sources in several regions.
As a closing, the public was there with creations where gold predominates “as if all this were to be magnified by the life which is going to resume, this rootedness and a feeling of resilience, because despite everything that happened, the land will always rebuild itself and will be unwaveringly attached to it,” believes the woman who says she is proud that her work and her creations are “very rooted in Moroccan know-how”.
However, she emphasizes, it is not an “exact translation of the way it has been done for millennia” because, believes Ms. Chraïbi, “a craft only has meaning in the as it is revived, reinterpreted and revisited and looked at from another angle, a way of creating a new tradition in the end”.
A native of Rabat in an environment of art and culture, Sara Chraïbi learned sewing and embroidery from her mother. After studying architecture in Rabat, she moved to Paris where her passion for fashion and culture was nourished.
Driven by the desire to breathe contemporary life into Moroccan know-how and artistic crafts, she founded her fashion house in 2011. Her work is then recognized as much for the accuracy and purity of its lines as for the sensitivity of its embroidery with multiple influences.
Fashion Week has been an unmissable event in the fashion world since 1973. The week of fashion shows takes place twice a year. These are presentations, showrooms, evenings, nearly 100 fashion shows which take over all Parisian locations.
2024-04-26 12:32:59