2023-12-13 21:40:37
Discussions have been going on since April and the decision has just been made official. Fitness Park joins forces with Paris 2024 and becomes the 36th official supporter of the event alongside, for example, Air Liquide, Fnac Darty, La Poste, Optic 2000 or Vinci. “With our 240 clubs in France (270 in total including those established in Spain, Portugal and Morocco), we are a major player in sport,” indicates Jean-Philippe Ferrier, the marketing director of this network of proud franchisees. having recently crossed the threshold of one million members.
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Its participation as an official supporter for the fitness center and fitness category is made official less than 250 days before the event. This in no way diminishes his implication. If the company, whose turnover amounts to 230 million euros, is not authorized to say whether it was able to negotiate an entry ticket at a more advantageous price because it was later, it It was necessary, like the others, to explain what its legitimacy was and what it could bring to these Olympic and Paralympic Games. Jean-Philippe Ferrier is convinced: “Our territorial network and our latest generation machines have surely worked in our favor. Being a French actor too. »
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