2024-03-04 19:05:53
The Cojo unveiled on Monday March 4 the two official posters for the Olympic and Paralympic Games, entrusted to the young illustrator Ugo Gattoni, a lover of large frescoes and known for his illustrations for Hermès scarves.
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In short, we could say many things about it: innovative, utopian, abundant, precise, a little crazy, messy, joyful, offbeat. The organizing committee of the Olympic Games unveiled on Monday March 4 the official posters for the Paris Games, representing a city like a huge open stadium, where the Eiffel Tower, the Stade de France but also the wave of Tahiti or Marseille mingle.
Pouring into futuristic and colorful fantasy, like the cover of a great children’s literature album, the poster is available in an Olympic and Paralympic version. In numbers, we measure the challenge and the dizziness: in total, we can count 47 sports and more than 40,000 characters. Enough to play “Where’s Waldo?” in Olympic version (to see the poster in large size, Click here).
The poster is signed by Ugo Gattoni, who explained that he spent 2,000 hours on it. “For four months, I locked myself in my studio, and it was like that day and night […] I wanted something epic, grandiose, but also a feeling of celebration,” the illustrator told the press before the presentation that the Cojo had taken care to organize at the Musée d’Orsay history to make an international impression.
Gattoni, whose Hermès scarves are also among his collaborations, has sprinkled his Olympic poster with a “flying” pink material which “multiplies”: his trademark which he calls “blump” and which he inserts into all his drawings.
The Olympics also gave ideas to the organizers of Roland-Garros who validated for the first time a poster featuring Paris for this spring 2024 edition. The poster, which resembles a painting between impressionism and pointillism, is signed by a young 38-year-old artist-photographer, Paul Rousteau and represents a sunrise – a tennis ball – rising on a tennis court floating in the Seine.
But the visual created debate during its presentation in December, the artist revealing that he had used artificial intelligence to create his poster, before taking it again and “painting” the image composed by the machine.
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