No sooner said than done. The new update to the Twitter app on iOS opens the possibility of having your account “certified” for a subscription of $7.99 per month, as announced by the new owner of Twitter, Elon Musk, a while ago. a little over a week.
According to the text of the update, subscribing to “Twitter Blue” now allows you to have a “blue badge, such as celebrities, companies and politicians”. In the future, he says, this will allow you to have less advertising, to be able to post longer videos and to see your content more highlighted compared to users who do not pay.
Only Internet users on iOS and located in the United States, Canada, Australia, New Zealand and the United Kingdom can benefit from it for the moment.
” New (Twitter) Blue is not live yet – the sprint towards our launch continues, but some people may see us making updates as we test and push changes in real time,” Esther Crawford tweeted. director of product development for the social network.
Asked this Saturday evening by a user on Twitter, Elon Musk replied that all the changes will be effective in “two months”. “As soon as we have confirmation that (Twitter Blue) is working well (…) and we have completed the translation work, it will be deployed worldwide,” he replied to another.
” Power to the people “
The update of the application is a big step for Twitter: a few hours after its acquisition by billionaire Elon Musk, also at the head of Tesla and SpaceX, the latter had raised the idea of charging for the “blue badge – initially having to certify the identity of a personality in order to fight against false information, in particular, without this giving other advantages. The boss of Tesla justifies this measure with a slogan: “Power to the people”.
Elon Musk had explained his takeover of Twitter at 44 billion dollars – after having wanted to give it up – by his desire to “try to help humanity”. The billionaire has undertaken in recent days the dismissal of nearly half of the staff, or nearly 7,500 employees.