After releasing the single “Ties” from his new album in which he introduced us to the other side of the world of advertising and fame, today (Tuesday) he releases a second single for the album called – “Electronic World”. In the new single, he does not spare harsh criticism through the rhythmic music on another topic that is more relevant than ever to the world of today – a world where almost everything is available by clicking on mobile phones and the technology in which it develops in various fields.
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The song can be perceived as a kind of love song with a twist that is seen for the first time in the genre in general and in Muki’s songs in particular – a personal and painful song for a loved one in a world where Facebook becomes “META”, where the personal connection fades and love with it dies. The song is about the longing for communication through words and not through mobile messages while trying to understand how one can integrate in such a world that always changes as well as being a person, creator, husband and loving father. The song is very evocative and thoughtful and despite the pleasant and rhythmic melody, there is no doubt that you can feel the message between the lines.
The kicking and preparatory message of the single was created in Muki’s first collaboration with an extensive team of writers including big names in the field such as Ron Bitton, Gil Wayne, Avi Ohayon, Yosef Bach, Gal Findling and Itai Tzuk. Tzuk and Roni Brown are in charge of the musical production. They all certainly did a wonderful job and together created a song that never goes out of our head.
There is no doubt that this single also marks Muki’s new album as a huge promise and we really can not wait to hear the full album!