Pharmacy Marketing Plan | PDF | Marketing

2023-07-18 01:51:34

MICRO CONTEXTUALIZATION

At the beginning of the COVID 19 pandemic, the company Farmacia “La Rebaja” has seen a considerable increase in sales as can be seen in figure 1. The Pharmacy “La Rebaja” is the market leader in the Cáscales canton, however , there is a variation in monthly sales, compared to previous years. The Cáscales canton has a population of 15,882 inhabitants with an annual growth rate of 3.17%. Today, with the end of the restrictions, it has been possible to appreciate that the monthly values ​​do not present any significant increase, as we can see in Figure 2.

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2017 2018 2019 2020 2021

60000 84000 84000144000244016

years

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one feb mar apr may jun

190001800018200181001800018200

mes

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