Pierre de Maere, a new figure in the breeding ground of Belgian urban pop

Pierre de Maere, a new figure in the breeding ground of Belgian urban pop

Look at me. The injunction is well of its time. By baptizing his first album in this way, Pierre de Maere (pronounced “de Mare”) confidently assumes an appetite for celebrity, born in front of a bedroom mirror, before being increased tenfold by the digital world. It’s hard, in any case, not to notice this new figure in the Belgian pool of urban pop, programming with panache the staging and sound of his narcissism.

If he was, a year ago, winner of the cultural merit of the town of Walhain, a city of some 7,000 inhabitants, where he has spent the last ten years, in the almost exact center of Belgium, in the province of Walloon Brabant, the dandy has other ambitions. Barely six months after signing with his record company, Cinq 7 (Bertrand Belin, Dominique A, Philippe Katerine…), did he not fill the Parisian hall of La Cigale, in May 2022, before reoffending a few weeks later , in that of the Trianon? An Olympia is planned in the spring and a number of festivals (including Les Vieilles Charrues and the Francofolies) in the summer. Friday, February 10, two nominations for the Victoires de la Musique – categories “Male Revelation” and “Song”, for One day I will marry an angel (40 million plays on Spotify) – will perhaps lead him to the trophy(s).

The intoxicating acceleration of his debut, the singer owes it to TikTok (where a viral version ofOne day I will marry an angel), but above all to a lyricism with ardent “r”s and sharp flights, thickened with electro shock and precious pop, in tune with clips and images magnifying its androgynous beauty. “Music, visuals, styling… I want to present a global project”enthused the slender young man with a Raphaelic face and disproportionate blue eyes, met in Paris a few months ago, between two rehearsals.

Born in Brussels, in May 2001, he follows, ten years later, his parents who want to put their children in the green in the Walloon countryside. But quality of life can quickly rhyme with boredom when adolescence peaks. “I had a very peaceful, happy life, but that reality was a bit dull”, entrusts this son of an architect, in love with French song, and a tax specialist, a great lover of rock. “I wanted to dream, to make it all shine. »

Drum lessons, then the discovery of the Garageband software, with which he tinkers with the first sounds on his smartphone, first allow him to escape to music. Before a passion for photography begins to enchant his daily life. “When I was 15, I photographed my sister and her friends, then I approached a modeling agency. From there dates my passion for styling »says this fan of Gucci, Dior Homme, Alexander McQueen or Charles de Vilmorin (” a friend “), who watches as an expert on its look and its images.

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