Pinkan Mambo’s Donuts See Unexpected Surge in Demand Despite Initial Criticism
Despite early critiques regarding price and presentation, singer Pinkan Mambo’s donut venture is experiencing a remarkable boom in popularity, with orders currently outpacing her production capacity. The unexpected success follows initial feedback from a food vlogger that questioned the value proposition of the donuts.
The singer acknowledged receiving criticism about her donuts, with some consumers suggesting they were overpriced for the quality and that the packaging was unremarkable. However, this hasn’t deterred customers, and demand has skyrocketed in recent weeks.
“There are so many who bought it now, my cellphone can’t be accommodated to the point because there are so many,” Pinkan Mambo stated during an appearance at the Morning Morning Studio Ambyar, TransTV, in South Jakarta on Tuesday, July 22, 2025.
Month-Long Waitlist for Pinkan Mambo’s Treats
The demand is so high that customers are now facing a month-long waitlist to receive their orders. According to the singer, formerly a duet partner with Maia Estianty, prospective buyers must be added to a queue due to the overwhelming volume of requests. “Yes, you have to wait list for a month, because there are so many orders,” she explained.
Pinkan Mambo expressed gratitude for the viral attention and the public’s engagement with her product. She intends to use the feedback, both positive and negative, to improve her offerings. “Thanks for criticism, it will be repaired again,” she said. While acknowledging concerns about packaging costs, she indicated a gradual approach to upgrades. “But if the problem of packaging is indeed not much money, so it’s just like it first, right slowly.”
Expansion Plans Underway
To meet the growing demand, Pinkan Mambo plans to relocate donut production to a larger facility. She has already begun renting a house specifically for this purpose. “So, I will also be helped by my employees. Yes, I just desperate,” she admitted, highlighting the need for additional support.
The singer also extended an apology to customers currently awaiting their orders, explaining the limitations of her current production capacity. “Because, my hands are only two and then I have to also take care of my child’s pampers, so he is working on one,” she added.
This unexpected success story demonstrates the power of social media and the potential for celebrity-backed ventures to thrive, even in the face of initial skepticism. The rapid growth of Pinkan Mambo’s donut business signals a promising future for the singer’s entrepreneurial endeavors.
