SAN FRANCISCO, December 27, 2025 – Pinterest is bracing for a leadership shift as Andrea Mallard, the company’s first global chief marketing officer, prepares to depart after a seven-year tenure. The news, confirmed by a Pinterest spokesperson, marks a significant change for the visual discovery platform as it continues to evolve its advertising and commerce strategies.
A Brand Architect Steps Down
Mallard spearheaded Pinterest’s marketing efforts through a period of substantial growth, including its 2019 initial public offering and the challenges presented by the COVID-19 pandemic.
- Andrea Mallard, Pinterest’s global chief marketing officer, is leaving the company.
- Mallard joined Pinterest in 2018 from Athleta and built the global marketing function from the ground up.
- Under her leadership, Pinterest sharpened its cultural relevance, particularly among Gen Z, and reached 600 million monthly users.
- The company recently unveiled new advertising tools like Pinterest Media Network Connect and a shoppable series with Roku.
Mallard joined Pinterest in 2018 from Athleta, a Gap Inc. brand. During her time at Pinterest, she expanded her role to encompass external communications and was recognized as an ADWEEK Brand Genius. She is credited with building Pinterest’s global marketing function from scratch, navigating the company through its IPO and the unprecedented disruption of the pandemic.
A central focus of Mallard’s leadership was repositioning Pinterest as a positive and inspirational alternative to other social media platforms. She launched key initiatives like the annual Pinterest Predicts trends report and Pinterest Presents, the company’s flagship advertiser showcase. These efforts demonstrably increased Pinterest’s appeal to advertisers and broadened its reach, culminating in a user base of 600 million monthly active users.
What makes Pinterest different from other social media platforms? Pinterest has successfully cultivated a reputation as a space for inspiration and positive content, setting it apart from platforms often associated with negativity or comparison.
The departure comes as Pinterest actively invests in its advertising and commerce capabilities. Towards the end of 2025, the company introduced Pinterest Media Network Connect, a tool designed to help advertisers track the impact of Pinterest ads on actual sales. Furthermore, at the recent Consumer Electronics Show (CES), Pinterest announced a collaboration with Roku to create an original, shoppable series.
“We are grateful for Andrea’s contributions and impact at Pinterest,” a Pinterest spokesperson stated. “Under her leadership, our marketing and brand campaigns became best in class. We wish her the best of luck in her next chapter.” The company has not yet announced plans for a replacement.
