(LaPresse) The executive vice president and CEO of Pirelli, Marco Tronchetti Provera, at LaPresse on the sidelines of the press preview of the Pirelli 2022 Calendar: “The calendar evolves with the times. It seemed to us that a complete artist like Bryan Adams, who he is a great singer but also a great photographer, he could express the sense of the times. And he did it in a masterly way. He was himself, and being himself he gave this sense of the path that continues, and which he resumes after a break to which the artists are those who, among many others, suffered from not being able to be with their audience “. “This company builds its future every day – continued Tronchetti Provera – The products we make today will be on the market in ten years, the cars we equip, or on which we are working, will enter the market in four or five years. we must always imagine the future. We are also developing technologies so that tires give information to the car manufacturer, to those who drive. Safety, environment, performance, we need to look to the future to deliver products that are increasingly competitive “.
November 29, 2021 – Updated November 29, 2021, 4:13 pm