Polestar has unveiled its Formula 2030 concept, a low-slung, four-door electric sports car that serves as a design blueprint for the brand’s next generation of production vehicles.
The show car, which debuted in Gothenburg, previews styling cues planned for the next-generation Polestar 2 in 2027 and the Polestar 7 compact SUV in 2028.
The concept measures 4,680 millimeters in length, 2,021 millimeters in width, and sits just 1,350 millimeters tall. The interior features eight customizable mechatronic switches beneath a 12.2-inch central screen, allowing users to select between rotary knobs or toggle switches. This interface, paired with a 20-inch curved display mounted to the steering column, marks a deliberate effort by the brand to rebalance digital and physical interaction.
Performance-Focused Design
The rear doors are rear-hinged, and the absence of a B-pillar allows for unobstructed access to a four-seat cabin. Practicality is further addressed with a front trunk configured to house two race helmets and a fire extinguisher, while the rear trunk floor is transparent to showcase internal components.
According to Juan Pablo Bernal, head of interior design at Polestar, the brand is prioritizing a renewed focus on the driver by rebalancing digital and physical interfaces. The vehicle’s aesthetic is finished in a color called Nitrogen, which adjusts in appearance based on ambient light. Structural rigidity is supported by a gold-finished strut brace, and the car utilizes bio-composite materials in its construction.
Polestar Uses Formula 2030 Concept to Differentiate Design Identity
The Formula 2030 concept serves as a physical manifestation of Polestar’s commercial strategy. Launched as an independent EV brand in 2017 with backing from Volvo Cars and Geely Holding Group, Polestar is utilizing this concept to differentiate its design identity as it plots a path forward. The brand intends to distinguish itself from other Geely-affiliated companies, focusing on a more aggressive, performance-oriented character for its upcoming lineup.
“Design should always reflect the values and mission of a brand and that is exactly what we did with Polestar Formula 2030 concept,” said Philipp Römers, Head of Design at Polestar.
Polestar has confirmed that the Polestar 7 will be manufactured in Europe, a move that provides strategic flexibility regarding global trade regulations, including pending U.S. rules for connected vehicles starting in the 2027 model year. While the company has not released specific powertrain data—such as battery capacity, power output, or range—for the Formula 2030, it confirmed the car is a design study and is not intended for retail sale.
Design Continuity
The design includes a LiDAR sensor concealed beneath an aerodynamic cover that activates during autonomous driving modes. The integration of design attributes from this study is already set for the next two years.