The American fashion house Polo Ralph Lauren is considered one of the most loved by brand lovers in Israel. The famous horseman and horse are very enthusiastic among men, women and children and these days the new flagship store of the coveted brand opened in the Ramat Aviv mall. In the 400 square meter store you will find the Polo and Ralph Lauren Purple collections as well as the Ralph Lauren Home brand – the collection of home items that lands for the first time in Israel.
The design language that the architects of the Irani Group, the importers of the brand, chose to use was made in full cooperation with the architects of the brand in New York. Therefore it is not surprising to discover that the store was designed similar to the brand’s iconic store on Madison Avenue in New York. Here too you will find attention to detail and extensive use of lifestyle details taken from the worlds of horse riding, sports and polo.
The flagship store was divided into rooms, with each space dedicated to the collection and actually telling a story that corresponds with the items you will find in each area. As part of the design concept, furniture and design items from Ralph Lauren were integrated into the store and together they create a perfect harmony between the items of the collection and the design of the store.
Fans of the brand are probably familiar with the Polo Bar restaurant located in New York. The die-hard fans who demand the perfect story and photogenic photos will be happy to discover that during the year 2023 we will be able to sip espresso or wine at the Ralph Lauren cafe that will open in the Ramat Aviv mall.
The women’s collection, Polo Ralph Lauren (Photo: Yeh’ach)On the shelves and hangers at the flagship store awaits Ralph Lauren’s Fall-Winter 2022/3 collection, which is characterized by a super-temporary and classic look alongside items that carry with them stories and inspirations from cultures and places throughout the land of unlimited possibilities. The new line of Polo ID bags is launched this season and later Ralph Lauren’s purple line collection for women and men will arrive directly at the flagship store.
The men’s, women’s and children’s collections include inspirations such as a tribute to the city of New Orleans, the jazz culture, the country side and New York of the 70s. Alongside them you will discover a rich and impressive denim collection with an all-American look and the children’s and girls’ collection which includes pants, dresses, t-shirts and shirts Polo starring the Horseman, the Horse and the Sweet Bear.
Polo Ralph Lauren flagship store, Ramat Aviv Mall.
Prices: 139-5,790 shekels