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(PomVom), the company that develops and delivers artificial intelligence (AI) -based digital photography solutions to the global theme park market, and multi-participant experiential events has entered into an exclusive three-year agreement (with an option for two more years) to provide full-model experiential digital photography at Aquopolis Water Park in Madrid. The park is owned by the Spanish Parques Reunidos Group, which operates about 60 parks and attractions in Europe, North America, Australia and the Middle East.
As part of the agreement, PomWom will provide the park with experiential digital photography services in both still images and video, according to the revenue-sharing model and without manpower operations. The services offered are as part of a daily package for the guest that will include a video clip from the two leading attractions in the park and editing of a viral clip that can be shared on social networks and accessible to all media photographed and identified with a park visitor during experiential moments.
Yehuda Minkowitz, CEO of PomWom, said: “This is an agreement of strategic importance for the company, in accordance with the growth goals we have set for ourselves for entering tangent segments and contracting with other strategic groups in the field. Especially in light of being the first agreement with a park from the Raunidos Group, one of the largest amusement parks in the world, with about 60 parks and attractions around the world. It is also the first agreement in the global water parks market, in a technology and digital-based operating model, including video footage, at the group’s largest water park in Spain, which may lead to further engagements with the group. The global experiential photography market in water parks is a “blue ocean” for us with a high expansion potential, as it lacks photography solutions, unlike the amusement park market. We believe that our digital solution may bring about a significant change in this market, as it is the only one in the industry today that enables automatic video photography with instant accessibility. ”
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