2024-08-07 17:20:12
Specializing in fried chicken, the American brand will establish itself in France at the end of the summer, relying on the founders of O’Tacos. It will first open “black kitchens” in Paris.
The aroma of fried chicken coats in the La Caserne area, behind the Gare de l’Est, in front of which many people queue to enter. Since the beginning of the Paris Olympics, this old fire station turned into an event space has hosted a pop-up restaurant from the American fast-food chain Wingstop. The brand wants to take advantage of this festive period to make itself known to Parisians by offering them entertainment (music, basketball court, tattoo, nightclub, etc.) and above all to benefit to taste your menu for free.
The landing of 50,000 people expected in the two weeks of the opening arrived in 10 days. “Demand has exceeded our expectations”, smiles Raj Kapoor, Wingstop’s global president. The experience has strengthened the chain in its expansion strategy, with France being its next target. “More than a test, it is a confirmation that France is a market with great…
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