2024-03-10 20:58:22
The 63rd edition of the contest came to an end with a night full of sensations.
After a spectacular night that brought together two Argentine figures of international renown such as María Becerra and Trueno, The 63rd edition of the Viña del Mar International Song Festival came to an end with a full amphitheater, which was the tone during the six days and which demonstrates the transversality of the contest.
LThe alliance between Canal 13 and TVN left several milestones for the historical archive of what is considered the largest Latin musical event in the world.
Solidarity focus
In 2019, the alliance between both stations, Canal 13 and Televisión Nacional de Chile, began, which coincided with the celebration of the 60 years of history of the Viña Festival.
This 2024, due to the catastrophe of the fires that occurred in Viña del Mar at the beginning of February, the contest took, for the first time in its history, a solidarity focus. That is why the Arriba Viña campaign was launched, where Everything obtained in monetary contribution will go to help the victims through the institutions Desafío Levantamos Chile and Techo.
Music at the focus of the Festival
This last edition left it written in the memory of the contest that Andrea Bocelli’s show was one of the greatest in the history of the festival. The tenor brought an artistic display never before seen on this stage and that captured the absolute attention of the public and the millions of viewers both in Chile and abroad.
Along with this, in this edition, the Chilean band Los Bunkers became the first national group
that as headliner, The tickets quickly sold out.
In this last edition, they achieved four sold out for the first time, with Alejandro’s shows
Sanz, Andrea Bocelli, Maná and Los Bunkers opening their respective nights.
2024 in figures
The home rating indices in the last four editions of festival had an average of 28 points and 12.8 commercially, lthus achieving a higher average than the previous four years of the CHV tender (2015-2018).
Another phenomenon to highlight in this cycle is how the way of seeing the Festival has changed. An evolution that clearly leads to digital consumption of the live content of the traditional event.
In the year 2024, 90% of people watched the contest on television and 10% for the 13.cl sites,
tvn.cl, 13Go and TVN Play. Added to these figures are the viewing provided by the Star+ platform throughout Latin America and Billboard in the United States.