2023-05-19 06:04:51
ELPOZO ALIMENTACIÓN has created the ALLPLATO brand to enter the segment of refrigerated ready meals, one of the fastest growing food categories in volume and value in the Spanish market. And the company does it hand in hand with three stars from Canal Cocina: Sergio Fernández, director of the Spanish Cooking Classroom; Blanca Mayandía, Gastronomy and Culinary Management academic; and Juan Pozuelo, innovative cook, writer and collaborator in various media. All of them bring their love for cooking to the development of each of the recipes, characterized by their superior quality, exclusivity and innovation. They will also promote them with actions on social networks in which they will serve as a guide for the perfect presentation of each prepared dish.
ELPOZO ALLPLATO begins its journey with three gourmet recipes for fresh pasta with sauce and in “magic bowl” packaging, and will gradually incorporate more proposals for ready-to-eat dishes. One of the objectives of ELPOZO ALIMENTACIÓN with this initiative is “Give time” to the consumer. The brand already markets formats for the assisted sale of Bolognese-style macaroni, meat-stuffed aubergine and chef’s Bolognese lasagna, specially designed for counters of prepared dishes and hot spots.
ELPOZO ALIMENTACIÓN aims to position ALLPLATO as the premium range of market ready meals. Its main consumption drivers are comfort, price, taste and quality. Currently, 95% of consumers include these power solutions in their shopping cart. The three great levers to do so are: product quality, saving time and convenience.
ELPOZO ALIMENTACIÓN is a pioneer and leader in healthy eating within its sector, thanks to its permanent commitment to research and innovation. She collaborates with universities and scientific associations throughout Spain in research projects that contribute to improving the health and well-being of the population. Its main strengths are innovation, effort, commitment, job creation, traceability, food safety and the generation of value shared by its main interest groups.
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