2023-07-19 02:03:00
Samsung’s focus on creating products that combine cutting-edge technology with aesthetic design has been key in setting new standards in the industry.
Photo: Samsung.
San Salvador. Samsung has taken the mobile experience to a new level with its impressive foldable devices. From the iconic Galaxy Z Fold to the elegant Galaxy Z Flip, they have captured the attention of techies and left a significant mark on the market.
Sang Jik Lee, President of Samsung Electronics Central America and the Caribbean explores the contributions Samsung foldable devices have made to the industry, the challenges and exciting opportunities they offer in the region.
What are the main advantages of folding devices compared to traditional devices?
Samsung foldable devices offer numerous benefits that boost productivity and enhance the user experience. Its double screen allows you to increase productivity and perform multiple tasks more quickly.
In addition, these devices stand out for their innovative and versatile design, which makes them highly attractive to consumers. Samsung’s focus on creating products that combine cutting-edge technology with aesthetic design has been key in setting new standards in the industry.
Quality is also an attribute that stands out, since before reaching the market, these devices are subjected to rigorous tests, including folding durability tests, to ensure that they meet the most demanding standards.
There’s no question that once consumers try a foldable phone, they don’t want to go back to a conventional one. The user experience is so superior that the main brands are interested in being part of this segment.
How has folding technology evolved in recent years?
Samsung’s foldable phones have undergone a remarkable evolution since their introduction to the market, as we have dedicated ourselves to continuously perfecting and improving them, to offer more and more amazing experiences to users.
That’s how we’ve come up with groundbreaking innovations, such as the hinge system, a true feat of engineering that has enabled the folding experience we see today. This hinge technology has been meticulously designed and refined to ensure smooth and durable movement, giving users a seamless opening and closing experience.
In addition, we have led the way in the development of the first Ultra Thin Glass, a highly resistant and flexible glass. Thanks to our research and development, we managed to overcome technological challenges to ensure that this thin and flexible glass can withstand repeated folding and unfolding without compromising its structural integrity. This advancement has allowed Samsung foldable devices to have a high-quality and resistant screen.
Samsung’s continued dedication to research has enabled the constant evolution of foldable phones, pushing the limits of technology and opening up new possibilities in terms of design and functionality.
Do the devices have good reception in Latin America?
In Latin America, users are increasingly interested in devices that offer high-end features, and foldable smartphones have become a very attractive option. These devices uniquely combine the portability of a smartphone with the expanded functionality of a larger screen when unfolded. This perfect combination meets the expectations of users looking for a premium mobile experience.
In addition, there is increasing awareness and information about foldable smartphones and their benefits, which has contributed to generating greater interest and confidence in these devices. From January to October 2022, the number of foldable smartphones Samsung shipped to business customers increased 105% compared to the same period in 2021.
What can we expect from foldables?
For this year, folding devices are expected to experience growth of just over 50%. This scenario is not surprising, as users are showing increasing interest and enthusiasm for foldables, which offer great alternatives for a high level of productivity.
At Samsung, we strongly believe that true innovation is not limited to technology itself, but to significantly enhancing the experience that transforms users’ daily lives. Throughout our five generations of foldable devices, we’ve made remarkable strides, just like we did with our previous Galaxy devices.
We are committed to continuing to innovate in terms of design, functionality and versatility, and ready to take folding technology to new heights, providing users with an even more fulfilling and enriching experience. There is no doubt that in the coming years we will see more consumers using foldable phones, since the trial period has passed and its popularity is on the rise.
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