Primark on the offensive despite the clothing crisis

by time news
First day of sales at Primark, June 25, 2022, at the Noyelle-Godault shopping center (Pas-de-Calais). BAZIZ CHIBANE/PHOTOPQR/VOICE DU NORTH/MAXPPP

The brand is investing 100 million in new stores in France.

Primark is preparing for the crowds of the big days for the opening of a brand new point of sale, on December 9, in Angers. The Irish low-cost ready-to-wear brand has chosen to set up its 21e store in France, about fifteen minutes from the city center. As usual, she dreamed big. With twenty-five fitting rooms and twenty checkouts, the store is already shaping up to be the new locomotive of the L’Atoll shopping center, where it will be set up. One hundred and ten people were recruited, for a thousand CVs received. “While there is no particular promotion, the inauguration of a new store attracts between 500 and a thousand fans, who wait in front of the store before the opening. Some even take hotel rooms nearby the day before»says Christine Loisy, general manager of Primark France.

Despite the decline in purchasing power of its customers due to soaring inflation, Primark is doubling its ambitions for France. His new plan calls for 100 million…

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