Producer Anthony Perumbavoor Discusses the Future of Malayalam Cinema Without OTTs

2024-04-05 12:01:12

OProducer Anthony Perumbavoor said that TTs withdrew for the good of Malayalam cinema. Anthony Perumbavoor said that with the return of Malayalam cinema to the days when it depended only on theatres, there will be more good films. “There will be a big effort to produce good films in Malayalam with the elimination of OTT. The owners have invested crores in the theater. There will be a way to get it back. The lives of thousands of people will also improve. The withdrawal of OTTs is not the downfall of Malayalam cinema, but the beginning of good times,’ he clarified.

Leaving aside the fact that some Telugu and Tamil films are taking over OTT, the OTT platform business for regional films is almost dead. Some OTTs estimate that they do not get even 10 percent of the investment from many films.

OTT received less than 50 lakhs from a movie that bought the rights for 27 crores. The manufacturers also do business with OTT through intermediary agents. Not only that, commission was also given to those who decide matters in OTT. It was after this limit was violated that the decision was reached that no more films should be made. Even the biggest hit films are considered after a tough bargain.