Promotions, a more generous gift pool, pricing… supermarkets on the offensive on school supplies

2024-08-24 17:02:28

The reading has begun. In a week, he returned to school. And for parents who haven’t saved up on school supplies, good news: prices have dropped a bit. For a student in the 6th grade, the group Familles de France reports a reduction of 2.27 euros (for a total of 223.46 euros) compared to 2023. The Confedération Syndicale des Familles also notes a reduction of 6.8% per child a high school, with a fee of 398 euros (compared to 427 euros last year). Indeed, we have not seen prices before 2022. But this lull relieves – a little – French wallets. “We’re talking more about sustainability,” explains Frank Rosenthal, marketing expert.