2023-05-27 16:19:02
“Today companies are an active and integrated social subject and have by now become protagonists of the valorisation and conservation of the historical-artistic heritage of the country”. She stated it Diana Bracco, President and CEO of the Bracco Groupin a video message that opened a meeting on culture and economic development, held at the Trento Festival of Economics and to which spoke in video link also the Minister of Culture, Gennaro Sangiuliano.
“Doing business, doing philanthropy – added the entrepreneur – have become sides of the same coin, and represent a way to keep faith with one’s values and to give back to the territory part of what has been received. Especially in family businesses, which are the beating heart of the national industry. Of course, more can be done, but it is also necessary that the institutions, for their part, go beyond the simple concept of sponsorship. Businesses – he underlined – must be guaranteed certainties on project implementation times and guarantees on benefits and real impact. A shared planning carried out by four hands is needed, to make the public-private binomial work“.
“This is the recipe that, for example, has allowed us at Bracco to give solidity and continuity over time to partnerships with major institutions such as the Teatro alla Scala and its Academy, the Palazzo del Quirinale, the Poldi Pezzoli Museum, the Violin Museum of Cremona, the Royal Palace of Milan and many others, also abroad”, he concluded.
#Publicprivate #partnership #protect #enhance