2024-04-29 04:06:01
Matching the first pitch – appealing by offering prizes, etc.
“It will spread to large publishers and then to small publishers.”
“There was only joy left,/and no one was sad.”
This is a poem written by a reader at a pop-up store operated by publisher Changbi in Mapo-gu, Seoul from the 19th to the 28th of this month. The reader wrote a new poem of his own, following the existing line “The light is too much” from Jeong Da-yeon’s poem “The Shape of Love.” Another reader added a new phrase, “But nevertheless/I live,” after the existing line “I know my life is rude,” in Yoo Soo-yeon’s poem “Etiquette.”
This is the pop-up store ‘Sicknic’ prepared to commemorate the publication of Changbi’s 500th poetry collection. This is a coined word created by combining the words ‘poetry’ and ‘picnic’. If you subscribe to and visit Changbi’s Instagram, you will receive products such as disposable cameras and eco bags. New poets such as Choi Ji-in and Choi Baek-gyu also participated as ‘daily clerks.’ Yerin Lee, a marketer at Changbi, said, “Over 10 days, about 2,000 readers visited ‘Sicknic’ and wrote hundreds of poems on post-it notes.”
The e-book platform ‘Millie’s Library’ is opening a pop-up store at The Hyundai Seoul in Yeouido, Yeongdeungpo-gu, Seoul starting on the 26th. Millie’s Study even visited a ‘hot department store’ to promote the full-length novel ‘Lost and Found’ (Originals), the first content published in paperback. Publisher Munhakdongne previously opened a pop-up store in Seongsu-dong, Seongdong-gu, Seoul to commemorate the publication of Japanese novelist Haruki Murakami’s ‘The City and Its Uncertain Walls’ in September last year. Although it has little to do with the publisher’s headquarters and Haruki’s works, the publisher also participated in the competition for a pop-up store in Seongsu-dong.
The publishing industry’s involvement in ‘pop-up store marketing’ by covering rent and booth installation costs is an attempt to attract young people who are alienated from books. It was believed that traditional methods such as author signing events had clear limitations in attracting the attention of the younger generation. “The trend that began to attract new readers will spread from large publishers to small and medium-sized publishers,” said publishing critic Myeong-hoon Myeong. “For the old medium of paper books to attract young readers, it is necessary to actively try new marketing that is sensitive to trends. “There is,” he said.
Reporter Hojae Lee [email protected]
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- great
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- I’m so sad
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- I’m angry
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- I recommend it
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2024-04-29 04:06:01