television
twelve o’clock, April 4, 2021 – 09:53 am
The Apulian lifestyle is the protagonist of the famous “Somebody Feed Phil” format, conceived by producer and host Phil Rosenthal. The deal signed by Eriksson’s ex
of Vito Fatiguso
BARI –Somebody Feed Phil lands in Puglia to browse the culinary and tourist beauties of the area. A unique opportunity to carry out an international promotion based on millions of Netflix subscriptions (paid internet channel of films, television series and other entertainment content) sold all over the world. The cult program used by the company born in California is a travel documentary conceived by Philip Rosenthal that reaches the kitchens of every corner of the planet, narrating the traditions and the beauty of lifestyles. Rosenthal, born in New York, is a writer and a television producer who over the years has conquered the people of quality food and international tourism and is ready to set up a set among olive trees, sea and laid tables.
The role of the “ambassador”
But why will it land in Puglia? The contact was born with the close friendship between the kitchen guru and Nancy dell’Olio, a lawyer originally from Bisceglie and former partner of the coach Sven-Göran Eriksson, called by the governor Michele Emiliano to cover the role of “ambassador” of Puglia in the world. The personal relationship between the two (Rosenthal and dell’Olio) has triggered the chain of opportunities and the agreement reached will lead the producer to include the heel of Italy among the places to “visit” in the fifth series of the transmission.
In the 2021-2023 programming
The plan, in fact, is to enter into a contract between the Rosenthal company and the Pugliapromento regional agency which has the resources to support the initiative. From an operational point of view, Rosenthal should arrive in Puglia for the summer and the goal is to shoot at least 3 or 4 hours of broadcasting in order to include the Apulian stage in the 2021/2023 programming. Thus, it is not excluded that more bets can be made in order to amplify the effectiveness of the promotion.
In the fifth season
Somebody Feed Phil
it is in its fourth season and has already “visited” numerous cities. In 2018, Bangkok, Saigon, Tel Aviv, Lisbon, New Orleans, Mexico City, and then (second season) Venice, Dublin, Buenos Aires, Copenhagen, Cape Town and New York City were the subject of in-depth study (first season). In 2019 it touched (third season) in Marrakesh, Chicago, London, Seoul and Montreal, while in 2020 (fourth season) the kitchens of Rio de Janeiro, San Francisco, Singapore, the Mississippi Delta and Hawaii were unveiled.
Tourist relaunch key
For Puglia, therefore, it would be the first regional stage for the promotion of a market, the US (and not only), which has many strengths. There is talk of a nation battered by the Covid-19 pandemic, but also of a reality that has been able to get back on track immediately thanks to a substantial vaccination campaign. A large part of the population, in fact, is already immunized, so much so that travel is allowed. For this reason, dell’Olio’s initiative is to be included in the lines of relaunching local tourism. On the other hand, the former partner of Sven-Göran Eriksson (who works with the Region thanks to a contract of 6 thousand euros per month) is committed to making the many segments of Apulian tourism known to the world useful for relaunching the market: from relaxation and wellness to food and wine, from the sea to that of nature. All in the hope that even in Puglia we can soon return to normal.
April 4, 2021 | 09:53
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