2023-08-08 12:19:49
Three years ago, two couples founded Épi Boujou, an online grocery store, to promote and democratize better consumption through organic, local products, 50% of which are from Normandy and zero waste. Since then, Marjorie Catherine and William Baillehache have taken over the business on their own with 1,000 references available “to order until Wednesday. Shoppers can then collect the baskets at the end of the week at five relay points in the Le Havre metropolis. They thus benefit from ultra-fresh products and we have a minimum of losses”, explains the co-founder.
The increase in Epi Boujou’s turnover is constant “but too low vis-à-vis the charges and the inflation that affects everyone”, underlines Marjorie Catherine. “We then set up an unprecedented offer in Normandy and even in France. So that customers can continue on the same lifestyle and do not denigrate their food, we offer a monthly subscription of 36 euros per month against access to our entire catalog at cost price. At zero margin except the 10% of the mandatory EGalim law. For members, we no longer sell products, but a service! »
Thus, a study shows that a family with two children buys groceries for 460 euros per month. She could therefore save 115 euros at Épi Boujou (25 points on average): “The customer will be reimbursed for his subscription from his first order and since we do not ask our producers and our partners for a retroactive margin, they will receive more than 80% of purchase value. There is no long-term commitment and we reimburse one month per year. Our goal is to reach shoppers in downtown Le Havre, but also rural areas and priority neighborhoods where organic shops are non-existent, ”continues the shopkeeper.
With an objective of 200 subscribers at the end of September to reach the balance (90 to date), the Le Havre cooperative has just hired Valentine Hague as communications officer, is soon considering a proposal for the works councils so that they take into charges part of the employee subscription and awaits the return of a call for projects for the financing of around sixty subscriptions for the beneficiaries of the Municipal Center for Social Action (CCAS) in Le Havre.
Site : www.epiboujou.fr
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