2024-07-21 13:15:02
New Delhi: Ramesh (name changed), who lives in Delhi, has not gone to a retail store to buy essential household items for the last several months. His wife no longer knows if any new grocery store has opened outside their society or not. This is all because now she orders all the household items online. Regarding this, Ramesh says that this not only saves time but many things are also available at a cheaper price. Not only Ramesh and his wife are doing this, most people are currently shopping for household items online. The biggest reason for this is that the goods are delivered at home within a short time.
According to a news published in our associate Economic Times, Quick Delivery has changed people’s shopping habits. Also, people are now buying daily essential items quickly and in larger quantities than before. Due to this change in shopping, retail store sellers are also having to change the way they deliver orders. Experts and officials associated with FMCG companies say that due to quick e-commerce, customers now get the goods they need immediately at home. Platforms like Blinkit and Zepto claim to deliver goods to the customer within 10 minutes.
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Purchase once every 56 hours
Research firm Kantar has released data this month on people’s purchases. According to this data, Indians are shopping for FMCG products 156 times a year. That is, once every 56 hours. According to officials associated with the FMCG industry, this number has almost doubled in 5 years. 5 years ago, Indians used to shop 80 to 90 times a year. Kantar said that in the last four quarters, the number of FMCG packs purchased in a quarter ranged between 199 and 202.
Retailers are also promoting online delivery
The effect of online delivery is also visible on retailers i.e. retail stores. They are also resorting to online delivery to reach the customers. These include stores like Reliance Retail and Spencer Retail. These retailers are focusing on online orders and reducing their delivery time. At the same time, e-commerce firm Amazon is trying to fulfill orders faster. On the other hand, Flipkart has started its own quick commerce service.
Monthly purchases are declining
Krishnarao Budhha, senior category head (marketing) at biscuit and snack maker Parle Products, said, “The size of the monthly grocery shopping basket is decreasing every year, as consumers are shopping as per their needs due to the convenience of Quicken and other e-commerce platforms and retailers are reducing delivery time. He said that the number of shopping trips or orders for FMCG is increasing by 15-20% every year.