This announcement highlights Morocco‘s growing place on the international tourism scene, in line with its ambitious objective of attracting 26 million tourists by 2030, indicates a press release from the Moroccan National Tourism Office (ONMT).
The Dutch market, which recorded remarkable growth of 23% in arrivals in 2024, plays a strategic role in this dynamic, reports the same source.
At the same time, the ONMT is organizing a roadshow from November 18 to 21, 2024 in the main emitting basins of the Benelux, mobilizing 19 Moroccan operators.
This initiative aims to strengthen relations between Moroccan tourism professionals and their Dutch and Belgian counterparts, while highlighting the diversity of Morocco’s tourism offering.
The country also benefits from excellent air connectivity with the region, with more than 1.5 million seats available in 2025.
With its exceptional historical heritage and contemporary dynamism, Rabat will offer an ideal setting for the 2025 edition of the ANVR congress, thus strengthening the visibility of Morocco and its attractiveness as a tourist destination of choice.
What are the most popular tourist attractions in Morocco for first-time visitors?
Interview: Morocco’s Growing Appeal as a Tourist Destination
Interviewer: Thank you for joining us today. With Morocco setting an ambitious goal of attracting 26 million tourists by 2030, what are the key strategies that the Moroccan National Tourism Office (ONMT) is implementing to achieve this milestone?
Expert: Thank you for having me. The ONMT is actively enhancing Morocco’s visibility and appeal on the international tourism stage. One of the pivotal strategies includes focusing on key markets like the Netherlands, which has seen a remarkable growth of 23% in arrivals this year. By conducting roadshows in regions such as Benelux, involving 19 Moroccan operators, they aim to strengthen relationships with Dutch and Belgian tourism professionals, emphasizing the rich diversity of Morocco’s tourism offerings.
Interviewer: That’s an impressive growth in the Dutch market. How does ONMT plan to leverage this trend to boost tourism further?
Expert: The ONMT is optimizing its air connectivity, with over 1.5 million seats available in 2025. This excellent connectivity not only facilitates travel but also encourages Dutch tourists to explore Morocco’s unique experiences—from its historical sites to its modern cosmopolitan hubs. Furthermore, events like the ANVR congress in Rabat in 2025 will spotlight Morocco’s attributes and offer a platform for networking among tourism operators, enhancing our marketability.
Interviewer: Speaking of diversity, what specific attractions or experiences should tourists be aware of when considering Morocco as a travel destination?
Expert: Morocco is incredibly diverse in its offerings. Tourists can indulge in the historical charm of cities like Marrakech and Fez, enjoy the spectacular landscapes of the Sahara Desert, or explore coastal towns like Essaouira. There’s also a growing recognition of Morocco’s vibrant contemporary culture and cuisine, making it an all-encompassing destination for different types of travelers—from adventurers to cultural enthusiasts.
Interviewer: For potential travelers looking to visit Morocco in the near future, what practical advice would you give them?
Expert: First and foremost, plan your visit around local events and festivals to experience Morocco’s rich culture firsthand. Also, consider exploring less touristy areas—these can often lead to remarkable discoveries. Make sure to stay informed about air travel packages, especially with the increase in flight availability. engaging with local guides can enhance your experience, as they can provide insights that you might miss otherwise.
Interviewer: As we look ahead to the goals set for 2030, what implications does this growth have for the tourism industry in Morocco?
Expert: The push for attracting 26 million tourists will undoubtedly lead to more investments in infrastructure, hospitality, and services, contributing to overall economic growth. Additionally, it encourages the local community to engage in tourism, fostering a sense of pride and preserving cultural heritage. However, it’s essential to ensure that this growth is sustainable, balancing tourism development with environmental and social responsibilities.
Interviewer: Thank you for sharing those insights. It’s clear that Morocco is making significant strides in enhancing its tourism landscape, and we look forward to seeing how this unfolds in the coming years.
Expert: My pleasure! With continued efforts and collaboration, Morocco is set to become a top tourist destination, and I encourage everyone to consider visiting this fascinating country.